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Bridgestone Winter Driving School

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New Modern Winter Driving Techniques DVD Released


DVD teaches how to maneuver vehicles confidently, competently and safely on snow and ice.

Steamboat Springs, CO, January 27, 2009 --(PR.com)-- The Center for Driving Sciences today announced the release of Modern Winter Driving Techniques, a 24-minute instructional DVD teaching the skills and techniques necessary to become a better winter driver.

Topics include vehicle preparation, steering techniques, normal and emergency braking situations, skid control (oversteer and understeer), cornering control, acceleration, weight transfer, accident avoidance and more. The DVD offers aerial footage, computer-generated illustrations and winter rally racing clips to demonstrate and reinforce driving principles.

“Winter driving is like any sport, it requires training, practice and suitable equipment. I consider Modern Winter Driving Techniques part of the necessary equipment,” said executive producer Mark Cox. “The new DVD, shot entirely in high-definition format, allows us to reach out to drivers everywhere and emphasize the importance of proper winter driving techniques. It’s perfect for anyone looking to learn the methods required for safe travel on snow, ice or any low traction situation.”

Filmed on location in Steamboat Springs, Colorado, professional drivers provide instruction while demonstrating winter driving techniques on the Bridgestone Winter Driving School’s signature snow and ice courses. DVD viewers benefit from the production team’s extensive history with the School, Bridgestone Blizzak technology, the automotive industry and associated research data.

Modern Winter Driving Techniques is available for $34.95 (tax, shipping and handling fees additional) at http://www.winterdrive.com and http://www.amazon.com. Phone orders are welcomed at 1.800.WHY.SKID.

The Bridgestone Winter Driving School staff has been teaching safe driving techniques in real winter driving conditions for the past 26 years. Students, young and old, achieve competence and confidence using the latest products from title sponsor Bridgestone and associate sponsor Toyota. Front-, rear-, and all-wheel drive Toyota vehicles equipped with Bridgestone’s revolutionary Blizzak WS60 and Blizzak Winter Dueler tires are standard equipment in the school’s safety and performance programs.

For additional information, visit www.winterdrive.com or call 1.800.WHY.SKID/1.800.949.7543.

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Contact Information
Bridgestone Winter Driving School
Cathy Wiedemer
970.291.9013
Contact
www.winterdrive.com
Mark Cox
mcox@drivingsciences.com

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