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THUNDER FACTORY Creates New Consumer Review Brand, TrustLink, for Better Business Bureau of the Southland

Integrated Marketing Firm Assists the Leading Ethical Business Standards Organization in Developing a Web 2.0 Strategy.

San Francisco, CA, January 28, 2009 --( THUNDER FACTORY, the fast-growing integrated marketing firm that specializes in using digital media and interactive marketing to deliver measurable results for clients, today announced that it played a key role in creating and launching TrustLink, a new consumer review site and online community from the Better Business Bureau of the Southland.

THUNDER FACTORY conducted a comprehensive assessment of the BBB brand prior to developing a strategic positioning platform, name and visual identity system for TrustLink. Additionally, THUNDER FACTORY designed and wrote the TrustLink corporate website and community website (

“We selected THUNDER FACTORY because of its strong strategic marketing and interactive capabilities, and knowledge of the social media space,” said Bill Mitchell, President and CEO of the Better Business Bureau of the Southland. “We have been extremely pleased with the whole process. From the positioning to the naming to the web design, THUNDER FACTORY provided us with the strategic and creative guidance we needed to make this new program come to life in the best way possible.”

“We are thrilled to have partnered with our client the BBB of the Southland, Inc. in creating TrustLink,” said Patrick U. Di Chiro, Chairman and CEO of THUNDER FACTORY. “With the explosion of social media and the increasing role of consumers in providing ratings and recommendations online, it only made sense that the Better Business Bureau would lead the way with a powerful new program of its own.”

Other THUNDER FACTORY clients include the leading healthcare services company McKesson Corporation; the online financial services pioneer TD AMERITRADE; the 5th largest accounting firm in the country RSM McGladrey; the top independent film company Magnolia Pictures; and start-ups such as Omni ID and Quintel Technologies.

About TrustLink
TrustLink is a BBB program that assists businesses and consumers in building trusted relationships in an online community. TrustLink links up the widely known and trusted BBB Reliability Report with thousands of business storefronts and valuable feedback from consumers to create a truly unique view into a business. Thus, viewers get three distinct perspectives and it’s free.

Since its founding in 2000, THUNDER FACTORY has built a national reputation for creating integrated, big idea-driven marketing solutions and campaigns that help clients build their business. The firm provides a comprehensive range of strategic, marketing, communications and interactive services, with a strong focus on helping clients use the latest digital media and marketing technology to generate better results. THUNDER FACTORY's clients range from Fortune 50 corporations to leading mid-sized companies and startups. Headquartered in San Francisco, THUNDER FACTORY also has offices in Los Angeles, New York City and a satellite office in Houston. For more information, visit and the firm's blog at

Contact Information
Patricia Colby

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