Foothill Ranch, CA, January 28, 2009 --(PR.com
)-- The sequence, running just under two minutes in length, was developed by Bal Seal to demonstrate the performance of its sealing and conducting solutions. An integral part of the company’s exhibit at LabAutomation 2009, the animation will be displayed on a large, plasma screen, giving attendees a unique perspective on the use of Bal SealTM PTFE seal and canted coilTM spring combinations, and Bal ContactTM spring elements in laboratory and analytical equipment.
“We wanted to give equipment design engineers and other attendees a no-nonsense illustration of how our products work,” says Bal Seal Global Analytical Market Manager Alicia Hackley. “Animation lets us accomplish this in a way no other kind of media can. For instance, by watching the part that depicts the Bal Seal’s function in an ultra-high pressure liquid chromatography (UPLC) pump, you can experience a view of the working seal that would otherwise be impossible to see during operation.”
In the Mass Spectrometer sequence, the most technically comprehensive part of the animation, the viewer is transported from the laboratory environment into a photorealistic spectrometry instrument assembly. As the sequence progresses, the sample being analyzed travels across a set of canted-coil springs that transfer electrical current and provide grounding for the ionization process. The ions are manipulated by magnetic and electrical fields, and sent through to a detection unit. A Bal Seal separates the atmosphere from the vacuum chamber on the instrument, where the ionized sample is sprayed into the detector.
Other segments of the animation illustrate the performance of Bal Seal PTFE and UHMWPE seal and spring combinations in the pipettes that makes up a sample preparation unit head array, and in a pump used for UPLC.
To produce the new animation, Bal Seal teamed up with Englewood, Colorado’s High Impact, a firm with over a decade of experience crafting illustrations and exhibits for businesses of all types. According to Ryan Brady, the artist behind the project, animating the performance of conducting and sealing products in such a highly technical environment was a “personal challenge.” But, he adds, the project ultimately yielded excellent results.
“It was a great learning experience,” says Brady. “I already knew how many of Bal Seal’s products worked, but we collaborated very closely on the applications to ensure that no functional detail was overlooked. We knew that, if we did this right, the audience would be able to see the potential for the use of Bal Seal’s simple, elegant seal and spring designs far beyond what we show them on the screen.”
Although Bal Seal will officially unveil the new animation at its exhibit in booth #615 at LabAuto, this isn’t the first time the company has used the medium to illustrate how its products work in technical applications. Examples of other animations, including those developed for medical electronics and energy, can be viewed at http://mediaroom.balseal.com/vod.
Bal Seal Engineering, Inc. is a global provider of custom-engineered sealing, conducting, connecting and shielding solutions to laboratory automation and analytical equipment OEMs. Products include Bal SealTM, Bal ContactTM, Bal ConnTM and Bal ShieldTM solutions, all of which employ the company's unique canted-coilTM spring technology for enhanced performance and reliability. For the latest news and information about Bal Seal products, services and applications, visit http://mediaroom.balseal.com or call 800.366.1006.