Offers Parent-Tested Products, Boutique Services Online Lives Up to Name, Proves They Care for Children and Communities

Cincinnati, OH, January 29, 2009 --( When becoming a new parent, it’s often difficult to know where to go and which companies to trust for quality, reliable and fun baby products., a new online boutique, is determined to help reduce the anxiety of choosing baby products and provide parents the best options for furniture, gear, toys and gifts for their little ones. was founded in 2008 by two mothers who were frustrated by the lack of quality customer service and clear guidance available to parents seeking products that were appropriate for their needs. Sydney Warm and Marlin Marshall began with the mission of providing products that would make parents’ lives easier, to offer quality products, and to offer a level of extraordinary customer service that parents would expect in-store at a baby boutique.

“We started this business because we had a goal of truly providing the best of everything for babies and families,” Sydney Warm, co-founder of, said. “That goal is prevalent throughout our culture and helps us to make the best decisions about how we work with our customers, which products we carry and where we can give back to our communities.”

In order to provide the best product recommendations for parents, enlists the help of a parent advisory team, comprised of moms and dads from all around the country, who use the products and offer their thoughts and feedback on each product’s real-world application. These parents make suggestions that help determine which products will be available on the website. Products are reviewed by the parent advisory team, but also go through rigorous analysis for safety and style.

“Each person who works for us is knowledgeable about every product and up-to-date on recent research on safety and quality,” Warm said. “It’s our mission to help parents find the right product or gift, so we work tirelessly to provide the outstanding customer service and to let each customer know that we care about his or her needs.”

As a business that cares about children and families, is also concerned about community and therefore donates a portion of all proceeds to a national organization raising money for pediatric cancer research: The Matthew Bittker Foundation. Warm and Marshall said they feel lucky to be mothers and want to do their part to help others, so they have joined forces with the organization to help fund research for Neuroblastoma and other types of pediatric cancer. For more information about The Matthew Bittker Foundation, please visit is an online boutique that provides the highest-quality, most trusted baby products on the market. Through extraordinary customer service methods including a parent advisory team and customized updates based on purchases, offers furniture, toys, baby gear and gifts for discerning families. All chosen for safety, style and function, carries brands such as Serena and Lily, Nurseryworks, Orbit Baby, Naturepedic, Boon, Scandinavian Child, Dwell Studio and others. donates a portion of all proceeds to The Matthew Bittker Foundation. For more information, visit

Best for Babies
Jennifer Riegert