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Paul Simon, South African entrepreneur and fashion guru has joined to bring big changes in online fashion and design in South Africa.

Cape Town, South Africa, January 29, 2009 --( Paul Simon, acclaimed YDE (Young Designers Emporium) founder is teaming up with to once again revolutionise the fashion industry in South Africa, by supporting online design.

Widely recognised on the fashion scene as a knowledgeable entrepreneur, Paul Simon used YDE as an opportunity to support local talent and place it at the forefront of fashion design. To continue his legacy of empowering the youth of South Africa, Paul Simon has climbed onboard with is an online retail outlet and crowdsourcing network. invites visitors to join and submit their t-shirt designs and if their design is voted for by the community, they win prizes. Eric Edelstein, internet entrepreneur and founder of says: “By using our crowdsourcing platform we are evolving the concept of creating awareness for designers, by allowing the community to decide who and what goes.” This is an ever-expanding movement bringing freedom of speech to anyone in any field of work wanting to accumulate information.

The collaborating parties' shared ethos for exposing young talent is the greatest advantage they possess. So hold your breath, because together, Eric and Paul are going to bring to the online scene a bigger, better, bolder channel of interaction to the voices in the world of fashion and design.

Contact Information
Lauren van Onselen
021 465 1527

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