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IDX, Inc.

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Naples Florida Realtor Jim Murdoch Offers His Clients a Customized Search Experience on His Website

IDX Broker software uses its custom IDX solution to create a more efficient real estate search, saving both realtors and potential home buyers time.

Eugene, OR, January 29, 2009 --( IDX, Inc. is proud to welcome real estate agent Jim Murdoch of Downing- Frye Inc., to the rapidly expanding amount of real estate professionals choosing IDX, Inc., to improve and customize their websites with the help of IDX Broker software. With the use of Internet Data Exchange (IDX) technology, clients of Murdoch will now be able to search hundreds of properties, along with thousands of property details, and all through his website. Murdoch, a member of the MLS of Naples (Naples), can now receive the most up-to-date listings on the market. A unique feature that the custom IDX software provides is the connection it has with the MLS of Naples (Naples). The IDX solution extracts raw data from the MLS of Naples (Naples) and formats it to be a seamlessly integrated part of Murdoch’s site; therefore, clients of Murdoch are seeing the most current property listings on the web.

IDX Broker software allows potential home buyers to narrow down their search options through five different search categories: basic, advanced, map, address and listing ID. Through each of these categories, consumers have the ability to create their home search to be so detailed and precise, that the only listings shown to these potential clients will be as close as possible to their ideal property. Consumers also have the option of saving their property searches and receiving alert emails the second a property matching their specific search criteria becomes available on the MLS of Naples (Naples).

The Custom IDX solution is not only helpful and efficient for the client, but for the real estate professional as well. Murdoch has the ability to log in to an administrative page, where he has and abundant amount of resources to help better his business and his website, along with improving his client to professional relationships. Murdoch has access to client information and their saved search criteria, as well the ability to edit his custom CSS and global wrappers, which allow him to choose which search fields will be displayed throughout his website. All of these features contribute to Murdoch creating a custom website that better fits both his and his clients wants and needs.

About Jim Murdoch
“Having lived in Cleveland Ohio and now Naples, Florida, Jim Murdoch has been on opposite ends of the weather spectrum. Jim and his family are enjoying the SW Florida lifestyle, with its pristine beaches, and gorgeous sunsets. He is a member of NABOR and works at Downing Frye Realty, the largest real estate company in SW Florida. In addition to that Downing Frye is the 4th largest real estate company in the country. From Gulf to golf, from vacation home to permanent residence with special needs for schools in mind, from condo to single family home, Jim Murdoch has the enthusiasm and professionalism to see to your every real estate need.”

About IDX, Inc.
Based in Eugene, Oregon, IDX Inc. is nationally known as a leading provider of real estate search applications. IDX, Inc. manages over $1 trillion worth of active listings data from over 250 Multiple Listings Services (MLS). IDX Broker is IDX, Inc.’s principle real estate software utility. The easy to manage and customizable software helps real estate professionals display home listing data from their multiple listing service (MLS) on their individual and/or office websites. For more information on the services provided by IDX, Inc. please visit

Contact Information
IDX, Inc.
Cara Anderson
PO Box 71866
Eugene, OR 97401

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