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Wise Window, Inc.

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Chairman of Marketing Executives Networking Group (MENG) Joins the WiseWindow, Inc. Advisory Board

Richard Guha, President of Max brand Equity, inc. and the Chairman of MENG, the indispensable community of executive-level marketers joins the advisory board of WiseWindow, Inc. (, an innovative technology company focused on extracting sentiments from user generated content across the web.

Sherman Oaks, CA, January 29, 2009 --( Richard Guha, joins the WiseWindow, Inc.’s Advisory Board. “Richard brings an amazing level of insight and energy to our advisory board” said Sid Mohasseb, the CEO of WiseWindow, Inc. “Experience is the most valued asset an advisor can offer a company and Mr. Guha is a very experienced executives who truly understand the challenges that brands face today and appreciates the power of our technology to address some of these challenges,” Sid Continued.

WiseWindow offers a very compelling value proposition to innovative marketing executives and brands. “WiseWindow offers second generation and patent pending technology that puts the whole social media measurement and actionability confusion into perspective. WiseWindow is an innovation that allows marketing executives, take the insights from social media and translate them into actions,” said Richard Guha.

Mr. Guha joins a list of very distinguished advisors including Mr. Ken Silverman, President of Interactive Teamworks; Don Bartholomew, former General Manager at MWW Group; Jan Hall, Former President of Neutrogena; Winston Damarillo, formerly with Intel Capital and an expert in Open Source / Open Access, Professor Eduard Hovy, Director of the Natural Language Group at ISI, University of Southern California; Professor Sam Chiu, expert in data aggregation and analysis at Stanford University; and others.

About WiseWindow, Inc.
WiseWindow is in the business of discovering, measuring and continuously reporting “what moves people” as expressed by user generated content across the web, because “what moves people” drives them to express themselves, to influence others, to choose a brand, and to pick one product over another. And because “what moves people” influences spending. WiseWindow quantifies attributes and sentiments that lead to a buy decision. The technology driven Open Platform allows more effective design of products, more responsive and relevant marketing campaigns and increases transaction likelihood.

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About Richard Guha

Mr. Guha offers over thirty years of success in leading Fortune 500 companies as a C-level executive in General Management, Marketing, and Board member.

He started his career in marketing at Procter & Gamble, later becoming a Division Head at Mars, Inc, CMO at US West and BMC Software as well as President of Reliant Energy. He also was a partner in two respected consulting firms, where he advised top management of Global 2000 companies. Richard has been on the Board of three highly successful companies, including two start-ups, on the Board of several major non-profits, and currently Board Chairman of one along with his responsibilities as President of Max Brand Equity, Inc, the Strategy & Implementation consulting firm.

Mr. Guha has focused on initiating and leading change to achieve successful results in global organizations in changing markets. From Consumer Packaged goods to communications and high-tech has created new paradigms which have changed the market structure and built substantial revenue and profit growth. Led or made over 30 acquisition teams, and over ten turnarounds.

He is a graduate of Cambridge University.

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Wise Window
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