Celebrity Chef Niall Harbison Cooks Up a Fresh Start for iFfoods.tv with Irish Tánaiste, Launching Video Recipe Site lookandtaste.com

London, United Kingdom, January 30, 2009 --(PR.com)-- Previously known as iFoods.tv, which featured on the Dragon’s Den, a limited number of preview passes are now available for the relaunched site at lookandtaste.com, which promises to both teach and inspire the inexperienced cook while challenging more accomplished chefs.

Speaking this week following an announcement that the site has secured €400,000 of fresh investment, CEO Sean Fee said “To have secured investment in this economic climate is a solid vote of confidence for lookandtaste.com, and will not only enable us to continue adding more quality video recipe tutorials, but allow us to introduce further features to the site as well as developing an iPhone application.”

Foodies and aspiring celebrity chefs alike can now register for an exclusive preview pass for the site when it goes live in early February at www.lookandtaste.com

Interested parties from the media and food worlds are also invited to enjoy breakfast with Niall at the headquarters of Enterprise Ireland in London this Friday 30th January at 9.30am. To register for your place, please contact Fionn@lookandtaste.com by 1pm on Thursday 29th January.

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