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MailSouth, Inc.

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Direct Mail Leader Fosters Sense of Community with Launch of New Web Site


Helena, AL, January 30, 2009 --(PR.com)-- MailSouth, a multimedia solutions provider, launches a new community website called MyCitySafari.com on January 28th.

An engaging, user-powered site specializing in local flavor, MyCitySafari.com features include a business directory, area event listings, contests and local organizations information.

The site also has some social networking capabilities. Highlighted residents called “Scouts” add color and interest to the site by sharing their thoughts, expertise and experiences. All residents are encouraged to “join the journey and explore their community” in keeping with the site’s playful safari theme.

“It’s a unique website” said Tom Settle, MailSouth’s President, “because it brings together some of the most relevant and desirable benefits needed at this time from a decidedly local level. There’s a great deal of fun, social sites out there. There’s also a great deal of sites devoted to helping you save money. MyCitySafari.com is both, and it’s right in your neighborhood.”

“Our busy lifestyles often leave us short of time and money,” Settle explains. “Consumers need a community site giving them news, deals and entertainment on things they care about while businesses need effective media options to drive prospects and traffic. MyCitySafari.com serves these groups by providing a platform for them to showcase content and connect.”

MyCitySafari.com is a resource delivering a practical perk in today’s economy. More than ever people are looking for coupons, incentives and deals, and the Internet is a proven destination to begin connections between consumers and businesses.

Three communities are represented in the site’s initial launch. They are Paducah, Kentucky, Champaign-Urbana, Illinois and Ft. Collins, Colorado.

For more information about MailSouth or MyCitySafari.com, please contact Amy Pyrz.

About MailSouth:
MailSouth, Inc. is the largest independent provider of shared mail services nationwide. An integrated marketing solutions provider of print, digital and online media, the company has partnered with clients to deliver reliable advertising solutions since 1988. MailSouth is a private company owned by New Mountain Capital, L.L.C. For more information, visit www.mailsouth.com.

For electronic copy of this press release, go to: www.mailsouth.com/pressrelease

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Contact Information
MailSouth, Inc.
Amy Pyrz
(972) 578-0923
Contact
www.mycitysafari.com

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