Altered Approach Pays Off, and Local Company Goes Nationwide

Brokers coast to coast install a business system created by Cleveland, Ohio, entrepreneur.

Cleveland, OH, June 27, 2006 --(PR.com)-- It was in 2004 that Rob Minton decided less could be more for his small business. As it turns out, much more.

At the time an independent real estate broker not unlike most others, Minton opted to cut the cord on the traditional practices of his industry and turn on its ear the business he built from the ground up. The Home Selling Team stopped listing homes, stopped traipsing potential buyers from house to house, weekend after weekend, and began dealing exclusively with investors looking to buy properties.

Minton attracted investor clients by offering training in and support with a successful real estate investing system he developed. He and his team of Realtors now work for almost entirely that group of investor clients, which — thanks to word-of-mouth referrals and aggressive marketing — has grown from a mere handful to more than 285 members in Northeast Ohio.

By ditching the conventional everything-to-everyone approach and concentrating on a niche he helped create, Minton transformed his brokerage into an enterprise that is virtually competitor-free in this market. It’s also an enterprise that doubled its sales the first year after the change and continues to grow exponentially.

"I think you need to pick one thing, let everything else go, and just focus and provide overwhelming support with everything focused on that one thing," said Minton, a former Certified Public Accountant. "When you find something that works, don't waste any time on something that doesn't work. You ride the winners and get rid of the losers."

Minton is riding the winners to places outside of Ohio. His methods garnered so much interest from real estate professionals in other markets that Minton began testing the Income for Life Business Systems model nationally in 2005.

Less than a year later, brokers in 27 other U.S. cities have already established Income for Life systems in their markets, which include San Francisco; San Diego; Chicago; Denver; Miami; Philadelphia; Phoenix; Milwaukee, Wisc.; St. Louis, Mo.; and even as far from Ohio as Spokane, Wash.

Minton, just 35, developed the investment system based on lease-option sales of nice properties in nice neighborhoods. Investor clients rely on a team of Realtors to locate suitable properties — there is no searching for foreclosures or months of construction on run-down houses.

The system can be employed with an initial investment of as little as $5,000, sometimes less. Cash flow and profits are compounded enough to provide for the acquisition of as many as 24 properties in seven years, with little or no additional cash out of pocket.

For the investor, the model eliminates typical investor roadblocks. For real estate agents, the system does away with open houses and working evenings and weekends, yet still provides full sales commissions.

About Income for Life Business Systems: IFL provides turnkey services and training with a proprietary and methodical approach to creating true financial independence for every investor client. Investments can be managed with as little as three to five hours a week, minimize or eliminate typical landlord “headaches” and allow the investor to start from scratch — often with as little as $5,000 — and acquire three homes. With a “homes buying homes” approach to reinvesting profits and lease-option sales offered to tenant-buyers, an investor can turn those three homes into 24 single-family properties in desirable neighborhoods in about seven years, without investing any additional out-of-pocket funds.

About Rob Minton: Minton is a CPA who left the world of public accounting to pursue a career in real estate. The president of The Home Selling Team, Inc., he has since been a successful Realtor and Broker, but he sidestepped conventional wisdom by narrowing the focus of his brokerage practice to the real estate investment realm. An investor in all types of properties himself, his Income for Life program of deals with single-family homes in desirable locations bought and sold with a proven rent-to-own method.

His Northeast Ohio client base has grown to more than 285, and his system has been able to help those clients earn an average profit of more than $28,000 on each home they acquire. He is author of the book “Income for Life,” and is an expert on all areas of real estate investing as well as wealth-building. 

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