Los Angeles, CA, February 05, 2009 --(PR.com
)-- The Visionaire Group, an award-winning digital agency, announced that Matthew Lipson has joined the company as the Vice President of the newly-formed.
Creative Solutions Group. In this position he will oversee and manage all aspects of the new division which will support the company`s tremendous growth by expanding strategic offerings for their partners.
"Matthew Lipson is a great talent and a good friend and we welcome him to the family," says Dimitry Ioffe, CEO of The Visionaire Group. "Our agency has always been at the forefront of digital marketing and now, with Matt leading our Creative Solutions Group, we will continue to raise the bar with each campaign that comes through our door."
A self-described digital evangelist, Matthew Lipson brings to the new position a strong background in creative strategic marketing, both on the agency and advertiser sides, having already worked with and for many top-tier brands and media companies. With a career that includes a 3-year stint at Big Spaceship as their Managing Director and Head of Creative Strategy, Lipson most recently served at Exopolis as their Director of Strategy and Content Development, overseeing all strategic initiatives from brand definition to digital content strategy.
"I`m very excited to join the team at The Visionaire Group," says Matthew Lipson. "I have great respect for their commitment to creative problem-solving and look forward to helping them and their clients push the boundaries of digital marketing as we know it."
About The Visionaire Group
The Visionaire Group is an award-winning New Media Agency that delivers high-impact creative solutions which consistently redefine the power of digital marketing on the web. The company prides itself on unparalleled Creative Commitment and technological innovation while producing branded digital content that excels in visual appeal, user-engagement and viral distribution via its three digital divisions: Hybrid Studio focuses on exceptional website design, development and execution; Media Banners creates and produces trendsetting digital banner campaigns specializing in Rich Media; and Xtreme Widgets is a full-service widget studio that creates, distributes and tracks extraordinary branded viral content. The integration of these three business units gives the company the expertise, focus and acumen for complete service to its roster of venerable media and corporate clients. www.thevisionairegroup.com.