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Properly Researching a Prospective Employer - Next Topic for Experts Connection Executive Career Teleseminar

Career Guru Ross Macpherson Shares Secrets to Uncovering Essential Information about Hiring Companies, and How to Apply It

Novato, CA, February 05, 2009 --( All the job experts will tell you that it’s important to conduct company and market research as part of the search process. However, they don’t tell you how to actually conduct in-depth research. Ross Macpherson, president of Career Quest and a recognized expert in advanced career strategies, will share his tips for conducting in-depth company research, why you need to do it, and how to use the results in the next session of Experts Connection ( The teleseminar entitled “Properly Researching a Company: Strategies for Executives” is scheduled for February 25, from 4:00 – 5:00 p.m. ET (1:00 – 2:00 p.m. PT), and is sponsored by NETSHARE® (

The most successful job searches are the result of well-thought-out strategies, including quality company research. Effective company research is a high-yield strategy that will serve you well at every step of a job search. In this one-hour session, Macpherson will provide hands-on instruction into how to conduct thorough company research, including:

The three levels needed to research a company (most people use only one level or two at the most);

The best web sites and tips for conducting online research into a company;

How to research a company “offline,” including creative approaches that yield results. and

What specific information to look for and how to use it to best advantage.

“Most job seekers use a backward approach to job search, applying for posted openings before they know anything about the hiring company,” said Katherine Simmons, CEO of NETSHARE and host of the Experts Connection teleseminars. “You need to research target companies before you apply, identifying market winners that need your unique expertise and offer the best opportunities for your unique skills, and who is the right hiring manager. Ross demystifies the research topic by offering practical, hands-on advice into how to find the information you need and use it to gain the attention of a prospective employer.”

The Experts Connection teleseminar series gives executives access to leading career experts. The cost of the seminar is $50, $40 for NETSHARE members, and access is provided via web and telephone. For more information, visit the Experts Connection online at

About Ross Macpherson
Ross Macpherson is the President of CareerQuest ( and a recognized expert in advanced career strategies. A professional resume writer, professional interview coach, and professional job search strategist, Ross is a featured contributor in 18 leading career books, the creator of Awesome Interviews: Advanced Strategies to Ace any Interview, and publisher of his own free bi-monthly e-newsletter Career Accelerator distributed to thousands of motivated professionals and executives around the world.

NETSHARE ( is a confidential, membership based organization dedicated to providing executives across all disciplines and industries with quality $100K plus job lists. NETSHARE also offers networking opportunities and a community of peers for the exchange of strategic information related to job search, professional development and best practices. NETSHARE has been recognized by Fortune and Forbes magazines as the best online destination for executive positions.


Annette DiSano
(415) 883-1700

Tom Woolf
Woolf Media & Marketing
(415) 259-5638
Contact Information
Tom Woolf
415 259 5638

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