Miami, FL, February 06, 2009 --(PR.com
)-- Ferri & Partners, a public relations and integrated marketing communications agency, with existing offices in Miami and Washington, DC, today announced its expansion with the addition of four directors and three offices.
Joining are Joyce Fredo, Director, New York; Lisa Gaynes, Director, Business Development in Sacramento; Rich Roberts, Director, specializing in the lodging industry; and Bill Warelis, Director, Canada, based in Toronto.
“These four experienced executives are career communications professionals whose entrepreneurial nature had them seeking a way to serve their clients unencumbered by traditional agency organization and geography,” said Jim Ferri, President of Ferri & Partners. “We are proud that they chose to join us.”
“As existing and potential clients search for value in public relations and marketing,” he added, “Ferri & Partners is proud to be at the forefront in utilizing technology to provide clients this extraordinary level of experience and expertise.”
About Ferri & Partners
Ferri & Partners is a unique full-service public relations and integrated marketing communications agency with offices in Miami (headquarters), Washington, DC, New York, Sacramento, CA and Toronto, ON, Canada. It is committed to achieving outstanding results in building brands and driving market share, and providing value through cost-efficient programs for clients.
Its public relations and marketing expertise has benefited a range of travel and tourism, food and spirits, e-commerce and corporate clients located both in and outside of North America, including The Leading Hotels of the World, Nortel, Rum Marketing International, American Express, Timestrip Plc, Tourism Ireland, American Red Cross, USAID and Air France, among others.
For more additional information on Ferri & Partners visit www.ferriandpartners.com.
Joyce Fredo, Director
A public relations professional with 20 years experience in the industry, Fredo is the former Public Relations Director for the Venice Simplon Orient Express luxury train and hotels, and Vice President for Chiat-Day Public Relations. She has extensive expertise in launching consumer products in the U.S. market for foreign-based clients and has created national awareness and measurably increased sales through ecommerce for British companies like Filofax and In The English Manner. Joyce has represented a wide variety of clients including American Express Travel Related Services, I Love New York, Doral Hotels & Resorts, Trafalgar Tours, Canadian National Hotels, and The Stanhope Hotel, South African Airways, Spain’s Andalusian Express luxury train, Bon Campo Foods, New York’s Regency Hotel, Flexible Resources, Xerox, and the Italian Trade Commission, among others.
Lisa Gaynes, Director, Business Development
Lisa has earned broad recognition for the many unique sales and marketing programs she has developed over the course of 20 years. Her work in the media industry, as a sales trainer and successful creator of integrated marketing programs and sales campaigns, includes a client list that represents some of the world's largest media organizations, including Dow Jones, The Wall Street Journal, Cox Communications and Reuters USA. Lisa has expertise in green and sustainable practices and products, as they relate to the worlds of both construction and travel and tourism, and currently sits on the California Building Industries Public Affairs Commission as well as the Diversity Council.
Richard Roberts, Director
Rich has more than 30 years of communications experience in public relations, journalism and advertising. A veteran newspaper reporter and editor, and currently a columnist for Hotel News Now, a division of Smith Travel Research, he is the former head of communications for Wyndham Worldwide’s Hotel Group (formerly Cendant Corporation), director of internal communications for Choice Hotels International and corporate communications director for Hershey Entertainment & Resorts Company.
Bill Warelis, Director, Canada
Bill has more than 25 years of international corporate and integrated marketing communications experience gained during stints in agencies and corporate offices in Europe, the USA and Canada. He has worked with a stellar list of clients including Avis Budget Group, Wyndham Worldwide, Realogy, Travelport, Cendant Corporation, Dupont, BASF, Mexico Secretariat of Tourism, Jamaica Tourist Board, The McGraw-Hill Companies and ICI Plc, among many others. Most recently he was a core member of the team that designed and launched the successful shopping and travel related website at LoyaltyMatch.com.