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Freakin' Genius Marketing

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New Strategic Marketing Firm, Freakin’ Genius Marketing is Launched by Plum Grove Printers

Freakin’ Genius Marketing’s expert Strategic Planning delivers branded messaging from idea through execution in conjunction with 5-Star Marketing Solutions that address unique client needs.

Hoffman Estates, IL, February 06, 2009 --( Plum Grove Printers, Inc. is excited to announce Freakin’ Genius Marketing, a Sassy new strategic marketing division of the 29-year old printing company.

Headed up by Lori Gertz who has over 25 years of marketing, publicity and publishing experience, Freakin’ Genius Marketing guides clients to find their “marketology” - the science behind increasing their business success.

Gertz says, “Many people wonder how we can be so egocentric in calling ourselves geniuses. In actuality, our name refers to the genius that the client brings to the party.” She continues, “Our business philosophy is based on the mission of excavating genius. We excavate, coax and brainstorm, digest and develop our clients’ genius into a one-of-a-kind customized business plan.”

Freakin’ Genius Marketing uses a four step customer-centric operating model that helps clients achieve the measurable results they expect from their marketing. Clients improve their results and control costs by knowing who to market to and how to market to them. Freakin’ Genius Marketing’s expert Strategic Planning delivers branded messaging from idea through execution in conjunction with 5-Star Marketing Solutions that address unique client needs.

Peter Lineal, CEO of Plum Grove Printers, Inc. adds, “It’s fun to be upsizing our company in challenging times like this as it further supports the necessity for smart strategic insurance for all of us. Freakin’ Genius Marketing completes our mission to provide full service direct marketing resources and accountability to our customers.”

A full description of the services that Freakin’ Genius Marketing provides can be found at

About Plum Grove Printers:
Plum Grove Printers has over 30 employees, and is a full-service business printer providing art and design services, printing services, copying, bindery and mailing services. The firm has 4 designers on staff; 6 printing presses including a one-color letterhead press, a 4-color web (roll) press, a 5-color large format press, and a digital press; a complete bindery; and an addressing and mailing department. Founded in 1981, the firm has been active in the community through their charitable grants program and involvement in chambers of commerce and other organizations.

About Lori Gertz, Chief Freakin’ Genius of Freakin’ Genius Marketing:

An alumnae of publishing companies including Crain Communications, The New York Law Publishing Company, and Meredith, and having run a successful strategic marketing consultancy called Gertzworks for 8 years, Gertz has extensive experience in print, direct mail and web development. Her greatest skill lies in hearing the heartbeat of the business she assesses and in developing strategic and tactical actions that reflect the business’s “right” direction. Her intense focus on brand building is further strengthened by her ability to weave the “product’s” point-of-difference through all of the tactical solutions. She brings skills that are integral to understanding the inherent business models and tactics that must be employed to elicit exponential growth for Freakin’ Genius Marketing clients. Gertz is the author of numerous articles on various topics and has served as a columnist and editor on multiple publications. For more information email her at

Contact Information
Freakin' Genius Marketing/Plum Grove Printers
David Lineal

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