Nevada’s Largest Real Estate Company Launches New Web Site

Las Vegas, NV, February 08, 2009 --(PR.com)-- Prudential Americana Group, Nevada’s largest real estate company, recently re-launched its website at AmericanaGroup dot com with dozens of new conveniences for buying and selling homes. The site gives the public unprecedented access to home listing and information about every aspect the Las Vegas real estate market. It also provides the company’s 1,100 sales executives with new opportunities to market their clients’ listings locally and around the globe.

“About two thirds of the website is now dedicated to helping consumers find a Las Vegas home,” said Steve Hundley, CEO of 1parkplace and designer of the site. “Home shoppers can now search from more than 38,000 Southern Nevada home listings as well as 13,000 foreclosed and bank owned homes for sale. The custom-built Las Vegas foreclosure search is already a big hit for those interested in the searching the entire valley for available bank-foreclosed properties,” he said. “Whether you’re interested in a new home, resale or foreclosure, all of the information is in one place.”

According to Hundley, 90 percent or more of home shoppers use the internet to research Las Vegas homes for sale, and many are searching from outside the city. “Interest in Las Vegas real estate is not only coming from across the United States, but globally,” he said. “Las Vegas has great home values right now and the new website provides a universal internet portal to find the latest Las Vegas properties for sale.”

“This is also a benefit for those who are selling their homes,” said Jan O’Brien, general manager of Prudential Americana Group. “Our clients expect us to utilize every opportunity to showcase their properties to potential buyers. Marketing them locally is no longer sufficient. We are reaching out to potential buyers around the world.”

Prudential’s new site is the first phase of a rollout that is expected to include multiple-part web sites for sales executives and their properties, a dedicated site for foreclosures and social marketing elements. “We are committed to providing our sales executives with the absolute best programs available to make them successful in their businesses,” said O’Brien.

With the new site, Prudential provides its sales executives with a strategic advantage both marketing their businesses and providing real-time information to customers. “It provides them with 24 hour a day automated assistants, listing syndication for maximum listing exposure and top of the line contact management solutions with service and training tools to help them stay dominant in this competitive market,” said Hundley.

“The system operates as a 24-Hour sales assistant,” said O’Brien. “It updates sales executives electronically and directly to their cell phones when a new home is available or there is activity on a listing they have been tracking. They can call their customers within minutes of receiving the information and help them make better decisions on their home sales or purchases.”

The site also provides up-to-date information on the market, value reports for properties, mortgage information, title and escrow services and relocation services.

“Las Vegas is gaining back its reputation as one of the best places in the county to buy real estate,” said O’Brien. “We can now provide real-time information that our consumers want and our sales executives need. It’s one more way we work to be the best real estate company in Nevada.”

Prudential Americana Group is Nevada’s largest real estate company with more than 1,100 sales executives and approximately 2,200 current home listings. It is an independently owned and operated member of Prudential Real Estate affiliates and is the 11th largest in the company’s national network of 677 franchises. For more information, visit the company's website or call 702-796-7777.

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