daVinci Offers Innovative Assortment Planning Tool to Give Merchants "The Confidence to Buy Right"

daVinciĀ®, the specialists in assortment planning, announced its innovative Personal Productivity (P2) edition for merchants to plan and buy the right assortments.

Atlanta, GA, February 15, 2009 --(PR.com)-- daVinci offers innovative assortment planning tool to give merchants “The Confidence to Buy Right” at WWD MAGIC, February 17 to 19, 2009 Las Vegas Convention Center. North Hall, Booth #SU 73905.

daVinci®, the specialists in assortment planning, announced its innovative Personal Productivity (P2) edition for merchants to plan and buy the right assortments.

According to Ning Chiu, President of daVinci, the P2 product gives the individual merchant an insider track that’s not been available in the market until now. Merchants have the freedom to create, plan and do what-if scenarios on their merchandise assortments before they commit POs. In a climate where every merchant is tasked to do more with less, daVinci’s P2 product empowers the individual by doing the heavy lifting: calculating; rolling up; spreading down; and keeping track of purchases.

“I would have loved to have had something like this as a buyer, it would have made my life so much easier,” said Melanie Tomaselli, a former Outerwear Buyer now with daVinci’s Business Specialist unit. “Imagine starting your plan with placeholders to make sure it matches with your OTB$; then replacing them with specific product choices you make. daVinci calculates optimal buy quantities for each store grouping to help yield a better buy. It even issues PO’s and tracks commitments - all in the same tool.”

The P2 product leverages the same state-of-the-art technology as daVinci’s enterprise solution, giving merchants a tool that’s easy to use. “It is a new business automation solution giving quick and easy entry into the realm of assortment planning,” Chiu said. “There is no need for expensive hardware or start-up cost. Anyone can use it - simply tell it how you’d like to plan with easy to follow questions, and you’re ready to go in 30 minutes.”

A limited number of copies at a special show price will be offered to enterprise buyers at the WWD MAGIC show in Las Vegas February 17 to 19, 2009, in the North Hall, Booth# SU 73905..

About daVinci
daVinci is focused on helping retailers maximize their merchandise assortments profitably. daVinci’s assortment planning solution integrates business intelligence with buyers’ knowledge to fashion individual assortments optimized to the tastes of every micro-market. Created by merchants for merchants, daVinci bridges the gap between concept and execution, to getting the right product into the right stores and fixtures at the right time.

For more information, visit http://www.davinci-retail.com

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