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TrueSense Marketing Adds Three New Clients; Agency Growth Continues


TrueSense® Marketing, a full-service fundraising agency, has added three nonprofit organizations to its roster of clients.

Pittsburgh, PA, February 12, 2009 --(PR.com)-- TrueSenseÒ Marketing, a full-service fundraising agency, has added three nonprofit organizations to its roster of clients.

The new clients are The Salvation Army Northeast Ohio Division, The Salvation Army Jackson Metro Corps, and American Leprosy Missions. With the addition of these clients, TrueSense continues along a trend line of growth despite the downturn in the economy.

“We are very proud to bring these respected organizations into the TrueSense family,” said Steven Busheé, Principal of TrueSense Marketing. “Bringing on nonprofits of this caliber is further proof of the efficiency and effectiveness of our fundraising model — a model that emphasizes listening to donors and reacting to their preferences as well as lowering fundraising costs for clients. That’s more important now than ever in these times of economic instability.”

The Salvation Army Northeast Ohio Division serves communities in and around Northeast Ohio, including the Cleveland metropolitan area. One of the largest Salvation Army Divisions in the Eastern Territory, the Northeast Ohio Division is partnering with TrueSense Marketing for fundraising strategy, creative, data management, and production.

With the addition of The Salvation Army Northeast Ohio Division, TrueSense now serves nine of the eleven Salvation Army Divisions in the Eastern Territory.

The Salvation Army Jackson Metro Corps serves the needy in and around Jackson, Mississippi. For The Jackson Metro Corps, TrueSense Marketing will provide fundraising strategy, creative, data management, and production.

The Salvation Army Jackson Metro Corps is the latest new client in The Salvation Army Southern Territory, in which TrueSense serves a total of 22 Salvation Army Corps and Area Commands.

American Leprosy Missions is the oldest and largest Christian organization in the United States devoted to restoring the lives of people afflicted by leprosy. American Leprosy Missions is partnering with TrueSense Marketing for fundraising strategy, creative, and production.

American Leprosy Missions joins other TrueSense clients such as Lutheran Hour Ministries, Ronald McDonald House Charities®, PetSmart Charities®, and Habitat for Humanity of Colorado.

About TrueSense Marketing
TrueSense® Marketing is an award-winning, full-service direct marketing agency. With idea centers in Freedom, PA (Pittsburgh’s north suburbs), and Pasadena, CA, TrueSense provides exclusive donor-preference strategies; personal donor communications; relevant, convincing creative; multichannel integration; analysis and growth planning; database management; and cost-saving end-to-end production — all in support of our innovative donor-focused philosophy of direct response fundraising.

Behind the creative capabilities are complete back-room services, such as letter shop, printing, trucking, logistics, and fulfillment, powered by dedicated team members with state-of-the-art equipment, producing more than 300 million pieces of mail each year.

TrueSense Marketing is strategy, creative, and production — all working together, all working for our clients.

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Contact Information
TrueSense Marketing
George Crankovic
724.371.3485
Contact
www.TrueSense.com

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