Masters Allen Introduces New Bluetooth Marketing Technology to Small Businesses and Retailers

The use of Bluetooth as a medium to reach the consumer is highly relevant to small business and small retailers alike. With a range of up to 250 meters, businesses and retailers can target passers-by on the high street, or within outlets with timely and relevant messages, straight to their mobile devices.

Leicestershire, United Kingdom, February 12, 2009 --( News Facts

Masters Allen – a Leicestershire based Graphic Design and Website Design Agency – is the first to offer LiveAd Mobile’s Bluetooth Marketing Software to small businesses in Leicestershire.

The Bluetooth marketing software has been installed at Raffia Flower Design, a Leicestershire Florist based right in the heart of Syston, Leicestershire.

The software, created by LiveAd Mobile, will target local shoppers within the local vicinity with timely messages about Valentines offers available in shop. Passers by and visitors with Bluetooth enabled phones, who opt-in to receiving the messages will qualify for discounts and unique offers on Valentines flower arrangements for their loved ones.

This new technology targets individuals in the local vicinity and allows businesses to reach out and connect with the consumer in an entirely new way.

Bluetooth Marketing can be applied to almost any business that has an element of geographic proximity with their target audience, from bars and clubs, events and exhibitions to schools and universities. Bluetooth Marketing has wide reaching benefits in a number of sectors.

LiveAd Mobile is a Bluetooth Marketing company based in Coalville, Leicestershire, who have developed a new software application for sending Bluetooth Proximity Marketing messages. This software is installed onto a users existing PC rather than specialist equipment being required, therefore offering a low cost solution for location based marketing requirements.

Raffia Flower Design, based in Syston, Leicestershire, is a new business that specialises in providing top quality, inspiration flower designs for the local community. They also cater for Weddings and Funerals across Leicestershire and the Midlands and through Interflora, across the rest of the UK and the World.

Quotes, Attributable To Jon Allen Of Masters Allen
· “Bluetooth Proximity Marketing offers a great new opportunity for companies to market to their target audiences. Imagine going into a shopping centre and being presented with the offers available at that time, direct to your handset. At Masters Allen, we believe that effective marketing can be established through any number of mediums, picking relevant media that suits the purpose and testing it will ensure that the marketing process is effectively delivered.”

· “Multiple media advertising and marketing in this communication era is essential in getting in touch with your target audience. By understanding your marketing, you can identify marketing streams that will bring real return on investment. Bluetooth Marketing is now low cost to implement so the returns can be considerable. What is important with all marketing is to ensure that the communication is consistent in design and integrated with an overall marketing plan.”

Quotes, Attributable To Suanne Clarke Of LiveAd Mobile
· “Bluetooth Proximity Marketing provides businesses with a highly targeted and cost-effective way to reach consumers, with measurable results. Through our collaboration with Masters Allen, we are excited to offer a leading-edge marketing tool to help businesses improve their sales, profits and brand awareness and to distinguish themselves from their competitors.”

Quotes, Attributable To Mark Hill Of Raffia Flower Design
· “The use of Bluetooth as a medium to reach the consumer is highly relevant to small business and small retailers. With its short range (up to 250 meters) businesses and retailers can target passers by on the high street with timely and relevant messages, straight to their mobile phones.”

About Masters Allen
Masters Allen's integrated approach to design and marketing offers clients a unique solution to the marketing function. No longer do organisations need to employ a separate graphic design agency, website design agency, marketing agency or PR agency. As a truly integrate agency, Masters Allen offers joined-up thinking and delivers seamless communication across a broad range of media, with a real focus on a return on investment. Masters Allen is based in Sileby in Leicestershire in the East Midlands. For more information on Masters Allen’s approach to integrated marketing go to

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