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BRANDEMiX Selected to Brand New York Junior League’s New Website

New York, NY, February 13, 2009 --( BRANDEMiX, the NYC-based communications consultancy known for innovative branding around human resources initiatives, has announced a partnership with the New York Junior League (NYJL). BRANDEMiX will provide designs for a new, modern look and feel for the NYJL website, helping to reinforce its presence as one of the most influential and historic volunteer training and community service organizations in New York City.

Founded in 1901, the NYJL is an organization comprised of women who are committed to promoting volunteerism, developing the potential of women and improving communities through the effective action and leadership of trained volunteers. With a purpose that is exclusively educational and charitable, the NYJL works with approximately 3,000 volunteers who work with 30 community-based organizations and public agencies.

“We’re eager to work with BRANDEMiX on clearly communicating the NYJL’s community impact and to demonstrate the possibilities for partnership as a volunteer, partner organization or sponsor,” says Gena Lovett, President of the NYJL. “There are many audiences we seek to address, it’s important that we reach out to them effectively.”

“We’re excited to be a small part in helping to facilitate the volunteerism and generosity that provide long-term solutions for the always-developing community of New York City,” says Jody Ordoni, President of BRANDEMiX. “And our experience working with not-for-profit companies will inform what we do here,” Clients of BRANDEMiX include the Legal Aid Society of New York, the Cerebral Palsy Associations of New York State’s Metro Services, New York Life Insurance Company, and Avon.

BRANDEMiX is an independent marketing/communications company—a rare combination of talent and creativity dedicated to branding in support of business initiatives. Bridging the traditional gap between marketing, advertising, internal communications and Human Resources, BRANDEMiX creates consistent, relevant and brand-aligned messages across all print and interactive channels, forming a line of sight from strategy to employees, investors and consumers. Clients include many of the Fortune 500 as well as non-profit organizations in education, healthcare and social services.

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Jody Ordioni

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