Cactus Commerce Cosponsors Aberdeen Group’s Report on Best-in-Class Multi-Channel Retailing

Benchmark report outlines current success rates of multi-channel retailers and the opportunities in implementing digital and mobile channels.

Ottawa, Canada, February 14, 2009 --( A new report published by Aberdeen Group, and sponsored by Cactus Commerce, titled “New Age Multi-Channel Retailing: Prospects for Digital Retail Revolution and Avenues for Better Integration” reveals there are clear indicators when it comes to the successful implementation of multi-channel processes and technologies.

Aberdeen data reveals that while 58% of retailers surveyed have had a multi-channel initiative in place for at least one year, Best-in-Class companies are 1.5-times as likely as Industry Average and Laggard companies to have implemented these initiatives in that time. The report also identifies further performance indicators, including: the ability to execute a unified marketing plan for all channels of operation, the capability to track cross-channel performance analytics, and use of online analysis to track and drive overall multi-channel performance.

“Businesses can achieve Best-in-Class performance by looking for opportunities to integrate new digital and mobile channels and by optimizing collaboration between cross-channel business processes,” said Sahir Anand, Senior Retail Analyst at Aberdeen Group. “Further, those businesses who clearly understand their customers’ research and buying preferences, and who make those channels available, will be in a better position to harness customer loyalty and a competitive edge despite uncertainties in the global economic climate.”

Aberdeen surveyed over 120 retail enterprises between December 2008 and January 2009 to determine the current state of multi-channel retailing, and the future implementation of the digital and mobile channels. Cactus Commerce sponsored the publication of this benchmark research report.

Jean-Yves Martineau, CTO and Founder of Cactus Commerce adds “Multi-channel success is no longer just about transactions; success now depends on sustaining rich online customer interactions. As this report indicates, there are tremendous opportunities for businesses to increase reach and revenue through new digital and mobile channel offerings.”

The Aberdeen Group report is available for complimentary download until April 3, 2009. To download the report, visit:

About Cactus Commerce

Cactus Commerce designs, develops, and manages rich and robust end-to-end e-commerce solutions for major retailers, consumer goods, manufacturers, and healthcare companies throughout North America.

In August of 2007, Cactus Commerce signed an agreement with Microsoft Corporation to drive product development, partner ecosystem development, marketing, services and support of the Microsoft® Commerce Server platform. The long-term strategic partnership reinforces both companies’ continued focus, investment and commitment to lead innovation for the e-commerce marketplace on a global scale. Together, as part of a long-term technology roadmap, the companies will jointly deliver platform enhancements and complementary solution accelerators focused on technology and industry deployment scenarios. For more information, visit

About Aberdeen Group, a Harte-Hanks Company

Aberdeen is a leading provider of fact-based research and market intelligence that delivers demonstrable results. Having benchmarked more than 30,000 companies in the past two years, Aberdeen is uniquely positioned to educate users to action: driving market awareness, creating demand, enabling sales, and delivering meaningful return-on-investment analysis. As the trusted advisor to the global technology markets, corporations turn to AberdeenTM for insights that drive decisions.

As a Harte-Hanks Company, Aberdeen plays a key role of putting content in context for the global direct and targeted marketing company. Aberdeen's analytical and independent view of the "customer optimization" process of Harte-Hanks (Information – Opportunity – Insight – Engagement – Interaction) extends the client value and accentuates the strategic role Harte-Hanks brings to the market. For additional information, visit Aberdeen or call (617) 723-7890, or to learn more about Harte-Hanks, call (800) 456-9748 or go to

Cactus Commerce
Wanda Cadigan
819-778-0313 Ext. 563/613.808.1335