Irvine, CA, February 14, 2009 --(PR.com
)-- Core Strategies and Wise Window, Inc. have partnered to deploy consumer generated media insight discovery tool.
Core Strategies provides quantitative, qualitative, and ethnographic research, as well as strategic insights to leaders in technology and telecommunications, such as Microsoft, Cisco, Sony, and Gateway. “We are excited about the live and in-depth information provided by the WiseWindow technology in further enabling us to provide the insights needed ‘to move the meter’ that our clients expect,” says Marshall Toplansky, Chairman and CEO of Core Strategies.
Wise Window, Inc. provides social media insight tools that identifies and processes in real-time consumer opinions across the social web, including blogs, message boards, and review sites. “A social media strategy must move beyond buzz and sentiment; the key is to focus on actionability,” says Sid Mohasseb, CEO of Wise Window, Inc. “Our partnership with Core Strategies leverages the experience and skill of the Core Strategies team in providing an entirely new level of insight on how their clients’ brands are perceived by their key influencers.,” he continued.
“Finally, there is a technology that can truly help quantify insights and quickly turn them into actions on a continuously measurable basis. Our research and industry expertise coupled with WiseWindow’s innovative technology offers competitiveness to our clients,” said Toplansky. “Our collective objective is to provide brands with the agility and the custom insights needed to win in a challenging economy,” said Mohasseb.
About Wise Window, Inc.
Wise Window is in the business of discovering, measuring and continuously reporting “what moves people” as expressed by user generated content across the web, because “what moves people” drives them to express themselves, to influence others, to choose a brand, and to pick one product over another. And because “what moves people” influences spending. Wise Window quantifies attributes and sentiments that lead to a buy decision. The technology driven open platform allows more effective design of products, more responsive and relevant marketing campaigns and increases transaction likelihood.
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About Core Strategy
Core Strategies is a leading market research firm, built by technology industry veterans with a combined track record of over 100 years of success. Members have all been industry executives with experience in Sales, Marketing, Channel Development and Supply-chain management.
Core Strategies’ mission is to reduce risk for marketers. It uses the insights from qualitative, quantitative and observational marketing research to help our clients make sounder decisions. Typically, clients use Core Strategies to help them decide three questions:
What products should we make?
What group of people should we target these products to?
How do we communicate to them in a relevant and compelling manner?
Core Strategies is headquartered is in Laguna Hills, CA.
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