New Branding Blog Stimulates Worldwide Collaboration of Firms Focusing on B2B Issues

Irvine, CA, February 19, 2009 --( RiechesBaird, a brand creation and development firm that specializes in building the value of B2B companies, has announced the launch of the B2B Brand Debate blog,, aimed at reaching marketers in the B2B world as well as those who are interested in branding strategies for companies. Working with partner firms from the MAGNET network, including AGA Consult, Heller & Partner, Martino & Binzer and Nelson Schmidt, RiechesBaird spearheaded the development of the blog.

The B2B Brand Debate blog was originally conceived by RiechesBaird executives to create a B2B destination on the Web where marketers and strategists can find information about the issues they face on a regular basis; and where visitors can participate in an open forum for B2B marketers to define, discuss, and debate the issues, events and trends that affect their businesses. Several executive-level experts from each of the five firms will contribute on a regular basis to ensure the blog remains current and relevant.

“We didn’t see a readily available forum online that discusses the B2B issues we see with our clients every day,” said Ray Baird, President of RiechesBaird. “We thought this was an excellent opportunity to work together with other agencies to share some of the insights we have regarding today’s global B2B marketplace.”

Featuring such topics as branding, naming, interactive marketing, B2B marketing, and more, the B2B Brand Debate Blog is written by experts in a variety of industries with unique international perspectives and is accessible to companies around the world. Examples of initial blog topics include:

● Practical Naming Tools
● The Usefulness of Online Marketing Platforms, such as Twitter
● How B2B and B2C Branding Strategies Differ

The blog is meant to provide valuable information on a regular basis and will allow for interactive comments. Partner companies, such as Nelson Schmidt, see the B2B Brand Debate blog as an opportunity to collaborate worldwide with other firms.

“The blog provides a neutral forum for thought leaders in the B2B world to share their views and ideas on issues that we see frequently,” said Dan Nelson, Jr., president of Nelson Schmidt. “Ultimately the sharing of knowledge and collaboration with our colleagues will benefit ourselves and our clients.”

To visit the B2B Brand Debate blog or for more information, go to

About RiechesBaird
RiechesBaird is a brand creation and development firm that specializes in building the value of B2B companies. Unlike consulting firms that focus on business strategy and advertising agencies that focus on execution, RiechesBaird performs both to create strong, enduring brands, and integrates them seamlessly to drive growth. RiechesBaird has been ranked among “The Top 25 B2B Agencies in the U.S.” for seven years running by B-to-B Magazine. The firm offers deep domain expertise by focusing on five major practice areas: energy, building products, manufacturing, life sciences, and technology. Clients include Toyota Material Handling, U.S.A., Entergy Corporation, American Airlines Cargo, Rohl, Edwards Lifesciences and Linksys, a division of Cisco. For more information about RiechesBaird, visit or call 949-586-1200.

Beth P. Quezada
714-573-0899 ext 27