WorldTV Partners with Top Indian TV Channel ZoomTV

WorldTV expands into Enterprise services with its video content management system.

London, United Kingdom, February 20, 2009 --( WorldTV ( today announces a partnership with ZoomTV ( the pre-eminent Bollywood, Entertainment and Lifestyle channel in India, owned by the Times of India Group. Starting today, visitors to will get a flavour of what makes the channel so popular with an online version of the ZoomTV channel, powered by WorldTV.

"We’re excited to be working with WorldTV to launch this service for our web audience" said Sameer Pitawalla, Head, Digital. The idea is to re-create the ZoomTV viewing experience online, and do it in a way that’s accessible to viewers everywhere. WorldTV lets us do just that and opens up our content to an estimated 3.6 billion Bollywood fans around the World".

Already the new service is showing signs of the global interest in Bollywood entertainment. Visitors have logged on from as far afield as Germany, Spain, the Netherlands and Bhutan in the few hours the service has been live.

"We’re thrilled to be working alongside a channel of the stature of ZoomTV and the Times of India Group", said Alx Klive, CEO of WorldTV. "In terms of viewership, Bollywood is bigger than Hollywood, and ZoomTV is at the forefront of that. For us as well it’s our first CMS integration with a major media company and this can only be of benefit to all our users as we develop custom new features and functionality. Our thanks go out to everyone at ZoomTV for their support and being such a pleasure to work with."

If you’d like a taste of Indian flavoured entertainment and glamour TV from the best in the business, head on over to ZoomTV’s new online TV channel at the ZoomTV website.

About WorldTV
WorldTV is a next-generation online video service that allows and empowers users to create, manage and operate their own full screen web TV channel. For professional and Enterprise users WorldTV offers an extremely easy to use Video Content Management System (VCMS) that makes it simple to playlist together video clips and publish them on a website or embedded player. Visit for images, bios and background.

About ZoomTV is the digital arm of Zoom Television, India’s first glamour and entertainment channel. Launched in 2007, the site is India’s largest video content provider on the Web. It has emerged as YouTube India’s Number One Most Viewed (All Time) video content provider across all categories. With a solid delivery platform in place, Zoom is set to initiate advertising across its video content, offering advertisers over 5.8 million views per month. It already has tie-ups in place with official partners including YouTube, Rediff, Blinkx, WorldTV and NautankiTV. also powers over 23 of the most popular Bollywood applications on social networking giant Facebook.

Ashley Balchin
+44 845 686 200