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Get to the Bottom of Gold Standard 100% Casein™ with ON’s New E-Z Scoop Opening

With an E-Z Scoop Opening that lets consumers enjoy every last ounce of premium quality sports nutrition, Optimum Nutrition is distinguished once again for innovation.

Aurora, IL, February 20, 2009 --( What’s the difference between a 110 millimeter opening and one that’s 135 millimeters? The answer is how easy it is for big-armed strength athletes to get to the bottom of the sports nutrition industry’s best-selling casein protein. When it comes to sustained-release nighttime anti-catabolic support, Optimum Nutrition’s (ON) Gold Standard 100% Casein™ is, by far, the most popular choice.

Their all-micellar casein formula is highly anti-catabolic, meaning it helps minimize the naturally-occurring breakdown of muscle fibers after intense resistance training. This promotes the anabolic muscle rebuilding process that follow,” said Rachel Hopkins, a Food Scientist at ON’s Aurora research laboratory. “We think that the bodybuilders and strength athletes who’ve made Gold Standard 100% Casein™ number one will appreciate how easy it is to scoop those last few servings from the bottom of 4-pound containers.” ON engineered the new E-Z Scoop Opening and retains all rights to this revolutionary container design. Consumers will find all flavors of Gold Standard 100% Casein™ sold this way including Creamy Vanilla, Chocolate Supreme, Cookies and Cream as well as Banana Cream.

Founded in 1987, Optimum Nutrition is a leading manufacturer of premium sports nutrition products. Recognized for both quality and innovation, the company maintains two distinct brands – Optimum Nutrition and American Body Building – and is distinguished by oversee every aspect of product formulation and production. ON’s Aurora manufacturing facility is NSF GMP Registered and AIB GMP Certified to assure consistently high quality standards.


For more information on Optimum Nutrition
or the new E-Z Scoop Opening, visit
Or contact Tim Weigard at 630-236-6707.
700 N. Commerce Street, Aurora, IL 60504
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Optimum Nutrition
Tim Weigard

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