Pinstripe Marketing Launches Advertising Campaign for SPOT

Pinstripe Marketing will unveil a new advertising campaign for SPOT (Stop Pet Overpopulation Together) at the grand opening of its first spay/neuter clinic today in Pinellas Park.

St. Petersburg, FL, February 21, 2009 --(PR.com)-- Pinstripe Marketing will unveil a new advertising campaign for SPOT’s (Stop Pet Overpopulation Together) grand opening of its first spay/neuter clinic today in Pinellas Park. Last September, the Pinstripe team selected SPOT as their 2008 pro-bono client. “We believe it is the responsibility of our profession to lend our time and talent to help these organizations to make a better community”, said Ginger Reichl, president of Pinstripe Marketing. “We really had fun and appreciated working with SPOT.”

SPOT is a non-profit organization that provides low cost spay/neuter services and education on pet overpopulation to the Tampa Bay community. Last year, they distributed 6,000 vouchers for discounted spay/neuter procedures with a 66% redemption rate in Pinellas County. SPOT chose February to open their first clinic in celebration of National Spay/Neuter month. Pamela Borres, the founder of Stop Pet Overpopulation Together, was thrilled to be working with a professional marketing agency. “We wanted to make the decision to spay or neuter a pet the fashionable solution to pet overpopulation,” explained Pamela. “The board and I are very pleased with the resulting campaign!”

With so many pet organizations in Tampa Bay, Pinstripe’s creative team decided to do something extreme to grab the public’s attention. The campaign relies heavily on imagery provided by Danette Morse, a freelance pet photographer and SPOT board member. The sets range from dingy St. Petersburg alley to a stripper pole at a local gentleman’s club.

The new clinic is at:

4403 62nd Avenue
Pinellas Park, FL 33781
(727) 545-3463

The final campaign can be found online at www.pinstripemarketing.com/spot.pdf

The campaign was supported by:

Danette Morse, Photography by Danette
Friends of Strays
Jill McDonald
Kathleen Kiley & Allie, the Standard Poodle
Maria Ryan
OZ
Pet Food Warehouse
Shanan Lewis & Natasha, the Russian Blue
Yoda, the French Bulldog
Zoe, the Weimaraner

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About Pinstripe Marketing
Pinstripe Marketing, Inc. is a full-service agency specializing in promoting professional services firms including law, finance, healthcare, engineering, technology and more. Services include marketing plan development and implementation, advertising, collateral design, event planning, media buying, web design and public relations. For details about Pinstripe, please visit www.pinstripemarketing.com or write info@pinstripemarketing.com.

Sara VanWyk
Project Coordinator
pinstripe
marketing & interactive

695 Central Ave, Suite 200
St. Petersburg, FL 33701
office: 727.214.1555 ext. 7023
www.pinstripemarketing.com
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Pinstripe Marketing
Ginger Reichl
727-214-1555
www.pinstripemarketing.com
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