Digital Footprints Help Marketers Build Social Media Campaigns

Atlanta, GA, February 23, 2009 --(PR.com)-- Social media expert, Jennifer A. Jones (www.jajonesconsulting.com) is now offering Digital Footprint Reporting to help marketers establish where their target audiences live online; what they're saying about specific brands and brand categories; patterns of interest across demographics; as well as their key drives to action.

"Social media is not just a collection of web sites where people share photos, videos and web links," Jennifer said. "It's a record of conversations, concerns, motivations and brand perceptions. By listening to these conversations, brands gain priceless insight for connecting with and adopting new customers. Digital Footprints are customized to help marketers prioritize the thousands of social media channels available to build their strategic marketing, PR and advertising campaigns."

Digital Footprints include: identifying relevant conversations within social media channels and reporting on top concerns, motivations, fears and questions around the brand category/offerings; detailed analysis of brand perceptions within social media channels; detailed reporting on competitor perceptions and digital media activity; identifying relevant patterns of interest among target audiences. Audiences and categories can be as large or small in scope as needed.

Jennifer A. Jones is an expert in marketing communications with a focus on convergent campaigns that unite traditional and new media. A senior strategist with experience in Internet, Technology, B2B, Entertainment (film/television) and Consumer Products promotion, Jennifer is the author of the award-winning www.speakmediablog.com, keeping an eye on the future trends in PR, marketing and social media strategy. Her agency experience includes Ogilvy Public Relations Worldwide, Alexander Communications, Macquarium Intelligent Communications and Fletcher Martin. Jennifer has worked with Fortune 500s and start-ups alike. Her work has been recognized by PRSA, IABC, WiC, MarCom Creative, WebAwards, Davey Awards, Hermes Awards and the Computerworld Smithsonian. Jennifer is available for social media consultation through J.A. Jones Consulting. Key offerings include Digital Footprint Reporting to identify where target audiences are online versus brands and competitors; and social media training and strategic planning.

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