Spoon+Fork Named Creative Agency to Design Official Heathcliff® Website

By designing the Official Heathcliff website, S+F launches the original bad-boy cartoon cat into the 21st Century and beyond.

New York, NY, February 22, 2009 --(PR.com)-- Heathcliff Enterprises and FitzRoy Media have turned to Spoon+Fork to be the Official Creative Agency for the online presence of Heathcliff®. Working collaboratively in updating the Heathcliff brand, Spoon+Fork will be focusing and creating the first-ever official website for all-things Heathcliff.

Spoon+Fork have been put to the task to create a website that will serve as the Heathcliff brand’s introduction to the 21st century. The design will embrace the classic and new story-lines alike, making sure to speak to true fans and welcoming new ones. Fans will be introduced to new color pallets, graphic treatments and an interactive brand experience while keeping a nostalgic, retro flair on the website. By building these creative ideas collaboratively with FitzRoy Media and Peter Gallagher, the writer/illustrator and nephew of Heathcliff creator, George Gately, Spoon+Fork will keep Heathcliff’s attitude and wit that has kept the brand popular for over three decades, all while lending their signature S+F stamp of innovative design to the project.

On working with the legendary comic brand, Co-founder and Creative Director of Spoon+Fork, Chez Bryan Ong states “Being a fan of Heathcliff since a child, I went into our first meeting with Peter and FitzRoy with excitement… and my old Heathcliff piggy bank! This is a project Spoon+Fork definitely feels a connection with and it is thrilling to be a part of the reintroduction of a character I grew up with and love.” Hired not just for being fans, Spoon+Fork have a proven record of success with their creative services provided to DC Comics’ Teen Titans and Legion of Super Heroes which have led them to various distinctions and awards for their work.

About Spoon+Fork
Spoon+Fork, a New York City based boutique creative agency, is dedicated to feeding those hungry for fresh insight alongside a healthy portion of delicious growth-driven design. Spoon+Fork offers the arts, advertising, consumer brand and non-profit worlds a complete range of creative services-- Design: art direction, book design, corporate identity, editorial design, event design, package design, print design, retail creative services, and web design; Development: brand development, naming, product development; and Creative Consulting: creative direction, product scouting, project management and talent scouting.

About FitzRoy Media LLC
FitzRoy Media (FRM) is a media property development company specializing in children's entertainment created for a variety of new and emerging media platforms including mobile, Internet and interactive broadcast TV. Led by CEO Hamp Hampton, founder of The Mercer Group LLC, and formerly with Honest Entertainment, the licensing/marketing firm behind the hit children's properties Angela Anaconda, Pepper Ann and Fido Dido, the top management team boasts more than 75 years of combined specialized industry experience. COO Terrence McCarthy is an award-winning technology and integrator consultant who founded Neoteric, Inc., a leading workflow, directory and messaging integrator, and a veteran CTO, CFO and management consultant clients including Price Waterhouse Coopers, Road Runner, American Airlines, UNICEF, Hitachi, Novell, Motorola and IBM.

For more information on Spoon+Fork, please visit: www.spoonandforkstudio.com

Spoon + Fork
Vanessa Rojas