Frigidaire Chills Out with New Summer Sweepstakes

Toronto, Canada, July 06, 2006 --( Frigidaire Canada is chillin’ out with a new “Cool Summer” Sweepstakes designed to help Canadians beat the heat this summer. With promotional partners Loblaws and Cuisinart, Frigidaire has created “Cool Summer” Prize Packs. Consumers can enter to win one of three prizes of a Frigidaire stainless steel side by side refrigerator, plus a $200 Loblaws gift card to stock up on summer food essentials –with no purchase necessary. Consumers also have a chance to win one of 10 Cuisinart soft serve ice cream makers and one of 10 Loblaws $50 gift cards.

“With summer heating up, we wanted to create a cool promotion that would engage consumers and help them enjoy the season with some summer essentials,” says Stephanie Clarke, Marketing Manager for Electrolux Major Appliance Canada.

Developed by Frigidaire’s marketing & communications agency scratch, the “Cool Summer” Sweepstakes is being promoted through in-store POP, magazine, and on the Frigidaire Canada website. Consumers can enter simply by visiting and clicking on the promotion link. The sweepstakes opens on July 10, 2006 and closes August 21, 2006.

Hot Deals and Cool Summer Savings Mail In Rebate
Building on the “Cool Summer” Sweepstakes, Frigidaire Canada is also offering customers a mail in rebate on the purchase any qualifying Frigidaire, Frigidaire Gallery Series or Frigidaire Professional Series refrigerators or freezers. The Cool Summer Savings mail in rebate is valid from July 10 to August 7, 2006. Customers can receive up to $100 in mail in rebate per appliance. Consumers can get some cold cash on cool products from the inventor of modern refrigeration.

David Riabov
416-535-0636 ext 230