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YDreams, S.A.

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YDreams Presents Next-Generation Interactive Tools at Digital Signage Expo 2009 in Las Vegas

Portuguese solutions provider takes part in panel of leading gestural interaction experts at what is currently the largest international expo dedicated to the sector.

Las Vegas, NV, February 25, 2009 --( YDreams CEO, Antonio Camara and the company’s U.S. Director of Business Development & Operations, Marta Vieira, will integrate a panel of guest speakers at the mobile and gesture-based digital signage summit, one of the educational sessions lined up for visitors to this year’s Digital Signage Expo, underway from the 24th to the 26th of February at the Las Vegas Convention Center. The Digital Signage Expo is one of the largest international events showcasing the newest tendencies in digital signage, interactive technologies and how they may be used to communicate, entertain and advertise in sectors ranging from retail, hospitality and financial services to transportation and public spaces.

According to YDreams’ CEO this is an excellent opportunity to “meet with other pioneers in the area of innovative interactivity to exchange impressions as to where the industry is headed, and showcase the vanguard work YDreams’ is doing in Portugal”. One of the fulcra points of Antonio Camara’s presentation will be to demonstrate company technologies that enable audiences to interact with virtual objects in real-time projected images. The proprietary, Augmented Reality based platform that makes this possible was submitted for international patenting in early February 2009. Antonio Camara believes that “this patent will position YDreams as a reference in the area of interactivity, and in future will decisively influence people’s relationship with the digital world: through immersive interactive experiences in real time not unlike what we saw in films like Roger Rabbit”.

In addition to YDreams, the panel of speakers will include experts from world-leading companies in gestural interaction such as Avenue A/Razorfish and GestureTek. The group will kick-off the full day conference entitled “Revolutionizing Interactive Marketing in Public Places: The Mobile and Gestural Imperative”. Later on, in New Content Models for Mobile and Gestural Digital Signage, Marta Vieira will expound on YDreams’ experience in creating interactive solutions, the design limitations encountered, and overcoming those obstacles to offer audiences ‘super-experiences’.

Contact Information
YDreams, S.A.
Maria Palma

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