Boston, MA, February 26, 2009 --(PR.com
)-- The formula of visual merchandising and home staging are the same. Create a desire that translates into a sale. If a buyer feels wealthy, sophisticated, intelligent, happy, and (or) healthy in an environment, they are more likely to make an immediate offer. Professional home stagers are able to evoke these feelings and create these desires through color, lighting, arrangement, and design.
Today’s seller is in need of home staging now more than ever before. Stiff competition, hundreds of days on market, and savvy buyers make it necessary that a property show it’s absolute best. Yet, sellers are reluctant to make the dollar investment in staging because they feel they will not recoup these staging costs and believe they are already losing money by selling at this time. Nothing could be further from the truth. The well-informed and sophisticated sellers know that the statistics speak for themselves:
1) Homes that are staged sell quicker and for more money than those that are not.
2) A buyer decides if the home will be a consideration within the first 8 seconds upon entering the property.
3) Staging, in most cases, costs less than the property’s first price reduction ($10,000 average reduction).
4) Homes staged by DaVinci Designer Gallery, a Boston based interior design/home staging company, recoup an average of 325% return on every staging dollar spent. (Report based on comparative evaluations where staging costs were under $4,000)
Maureen Reddy is the owner of DaVinci Designer Gallery, full service design firm that has been designing and staging homes for over a decade throughout Massachusetts. She has recognized other trends in the home staging industry and says "Now, the properties I am staging that are priced under $400,000 are selling far quicker than any other priced property, staging is successful no matter what the property's price, and younger buyers actually expect that the property will be staged. In these uncertain economic times, a seller must be certain about the positive presentation of their product."