Red Bricks Media Announces Paid Search Diagnostic Service

The performance marketing agency’s new offering provides in-depth analysis of current paid search campaign performance, allowing marketers to identify opportunities for improvements.

San Francisco, CA, February 27, 2009 --( Leading digital marketing agency Red Bricks Media today announced the launch of its Paid Search (PPC) diagnostic product offering. The Paid Search Diagnostic systematically reviews clients’ Paid Search programs and benchmarks them across a set of program management categories.

Red Bricks Media has spent years developing advanced methods to isolate the sources of maximum Paid Search performance. The interactive agency’s Paid Search Diagnostic involves analyzing a client’s Paid Search campaign across 12 critical areas including ad group structure, message testing, campaign organization, landing page strategy, and more. The diagnostic takes just 3-4 weeks and is performed without impacting existing campaign operations, making it an easy way for marketers to get an objective assessment of their campaign’s performance and opportunity. It investigates key performance questions, such as: Is the program structured to maximize ad quality and rank in the eyes of search engines? Are Paid Search and SEO strategies effectively integrated?

The Paid Search diagnostic practice grew organically from client demand and positive feedback that the agency received from pilot diagnostics. “We had many clients and prospects ask us to evaluate their current search marketing efforts because they were not satisfied with the results from their current agencies,” said CEO Ed Kim. “More often than not, once clients saw the results of the diagnostic, they wanted to learn more, and recommended us to others. Because of our success, we decided to open our practice outside of just our current clients to provide an affordable, yet eye-opening glimpse into clients’ Paid Search campaigns.”

Andrew Leinicke, Red Bricks Media’s Paid Search Media Director, elaborated “This process reveals the unique set of tactics that hold the greatest promise in the short and long terms. It’s a painless and cost effective way to create fast performance improvement. Even small improvements in key campaign metrics can translate into major gains in business drivers such as revenue, CPA, and ROI. This diagnostic is an efficient way for marketers to dig in and make sure they are getting the most possible out of their paid search budgets.”

For more information about Red Bricks Media’s Paid Search Diagnostic Service, please visit

About Red Bricks Media
Red Bricks Media is a full-service integrated marketing agency specializing in search engine marketing, interactive media planning, email campaign management, award-winning creative services and emerging forms of media including buzz and mobile marketing. We take a performance-driven approach to our campaigns and measure our success by our clients' successes. Red Bricks Media is an independent agency headquartered in San Francisco, with offices in New York and Hong Kong, creating world-class advertising programs for top brands like Microsoft Higher Education, Hearst Magazines, THQ, and the Los Angeles Times. Visit to find out why Red Bricks Media is one of the fastest-growing agencies in the country.

Red Bricks Media
Lauren Quan
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