Security Marketing Guru Reveals New Security Blog

Worcester, MA, February 28, 2009 --( Bob Maunsell, the “Security Marketing Guru”, has introduced “Bob’s Blog” a new tool that will aid industrial, commercial and residential security dealers in all aspects of business building, with a strong emphasis on security marketing and advertising techniques that Bob has developed and successfully implemented in his own security business. Bob, founder and President of Electronic Security Group, Inc., a Worcester, MA based security installation and integration company, has grown his own security company exponentially over the past several years utilizing and implementing the strategies that he discusses in his new blog. To access the blog go to:

Last year, Bob founded a security marketing company. The company, Bob Maunsell Direct, offers his security marketing services to security installers throughout the United States. He now has clients from coast-to-coast and will be offering his services throughout Canada starting in the spring of 2009.

Having tried several marketing methods for his own security company, (Electronic Security Group) and not finding the success he desired, Bob integrated some old marketing ideas with some new ones. “For the first eighteen months I used my own security company as the guinea pig and tested the heck out of all the techniques that I created” Bob explains. “We tested and split-tested and came up with a phenomenal security marketing system that I lovingly refer to as ‘Bob Maunsell's Direct Marketing Strategies’. Using it has doubled my security business many times over.” Electronic Security Group now has a customer base of more than 1,800 and finances well into seven figures, Bob says. It’s simple: other security installers can follow the steps and experience success.

The new website, is loaded with security tips and proven marketing strategies for security dealers. But that’s not all you’ll find! Sign up to receive a free report on the “10 Steps to Selling at a Higher Price Then Your Competitors”. Bob also incorporates the latest in what Web 2.0 has to offer. Informative and instructional You Tube videos are embedded to help educate installers on which strategies they need to implement to succeed and grow - even in a sluggish economy. Social networking systems such as Twitter and Facebook are used to connect to potential and existing customers and to expand greater customer relations on a more personal level. The “Service That Soars Newsletter”, the “Smokin’ Security Newsletter” and the weekly “Tuesday Smackdown” email are just a few of the great services that are offered to help security dealers take control of what direction their business is heading.

Bob Maunsell Direct
Shawn Donovan