Sarah Sinclair Talks Text at NAA 2009

Classified Concepts’ Sarah Sinclair will give a presentation on mobile texting at this year’s NAA mediaXchange conference in Las Vegas, March 9-11.

Santa Barbara, CA, March 01, 2009 --( Formerly Director of Advertising at the Santa Barbara News-Press, Sarah will examine the ways that newspapers of all sizes can benefit from short code text messaging services in a presentation to the conference, at the Mandalay Bay Hotel, Las Vegas.

The event, which takes place in the Educational Theater on the show floor, covering all aspects of SMS texting from news alerts and opinion polling to contests and classified advertising.

Classified Concepts will be featuring CCText™ – a service that provides readers with on-demand, enhanced listing information via cell phone – at the show.

There are currently more than 260 million cell phone subscribers in the US sending 75 billion text messages each month.

“This is a huge growth area that publishers can access. It not only opens a new line of communication with readers but also provides opportunities for additional advertising revenue.” Text statistics can be used to measure the success of an advertisement and monitor readership.

Sinclair has more than 20 years experience in Newspaper Classified Advertising offering her a unique insight into the challenges that the industry currently faces. “We can remove part of the learning curve by creating products that address existing problems with new tools and techniques. Once clients’ see the power of texting they quickly identify other ways of utilizing the service.”

Sarah’s presentation begins at 11:30 am on the first day of the show – Monday March 9th with free entry to all badge holders.


About Sarah Sinclair: As past President of the Western Classified Advertising Association and former NAA Classified Federation board member, Sinclair has held numerous industry and non-profit leadership positions. After twenty years at the Santa Barbara News-Press, Sinclair resigned in February of 2007 to become Client Services Manager with Classified Concepts. Sinclair holds a Bachelor of Arts degree in Philosophy from the University of California, Santa Barbara, and is a recipient of the WCAA Charles Horn Memorial award.
About Classified Concepts: Classified Concepts, a leading provider of print, online and mobile classified advertising solutions, works with over 100 newspapers in the U.S. creating revenue-generating locator map programs for open house, garage sale, new builder, auto, rental and entertainment listings. Classified Concepts is a division of, a map and business solutions provider serving the corporate, consumer and educational markets since 1991.

SMS Facts:
84% of US Population has a Cell Phone
75 billion text messages sent each month
Between January and June 2008, 22 Billion more text messages were sent than in the whole of 2007.

Source: CTIA – The Wireless Association.
Stephanie Jensen
1 800 929 4627 ext. 107