The Factionist, Social Fashion Company, Launches and Takes on Apathy in Generation Y

New York, NY, March 06, 2009 --( The Factionist celebrated its launch on March 1st and is ready to take on the world. The Factionist ( is a startup launched by web entrepreneur Nate Berkopec, and is currently centered around designing and selling T-shirts encouraging social activism.

Berkopec (19) is also a student at NYU, says that he “founded the Factionist because I wanted to empower my generation to make social change, and to bridge the gap between awareness and action.” Berkopec found himself frustrated with the half-hearted corporate social responsibility (CSR) programs of established corporations and the lackluster response it garnered from his age group, and rather than wait around for someone to come and fill the void he would do it himself.

The streamlined designs offer startling facts about the environment and society, followed by simple actions on organic cotton T-shirts. The current Spring ’09 line offers shirts such as “You consume a 100-foot tree of paper every year. Recycle.” and, “By the time you’ve read this shirt someone has died of hunger. Volunteer.”

The Factionist’s business plan is open to all eyes on their website, touting a need for a cause-centered clothing line that goes beyond “greenwashing” an already established brand. It plans on accomplishing marketing and funding goals from a community-centered base, and has a grassroots, micro-loan method reminiscent of the Obama campaign.

According to their website, The Factionist has pledged to donate $1 from every shirt they sell to Global Goodness, a charity centered around an organization that works to help improve literacy in some of the world’s poorest countries.

The Factionist is planning free-for all fashion shows in New York City in the upcoming weeks, on March 7th in Washington Square Park and on March 13th at Astor Place, both starting at 3pm.

Says Berkopec, “I hope that The Factionist and our clothes will inspire you or others along the same path that every social innovator and changemaker has taken - to be the living embodiment of change. We’re here - now let’s wear the change we want to see in the world.”

The Factionist
Nate Berkopec