Students Must Consider Online Reputation When Applying for College

Several top colleges and universities are performing “social background” checks on applicants, reinforcing the need for young people to actively control their online reputation.

New York, NY, March 06, 2009 --(PR.com)-- People Search Engine Yasni.com Used by Top Colleges and Universities in the Nation.

According to yasni.com, the world’s leading people search engine, several top colleges and universities are apparently performing “social background” checks on applicants, reinforcing the need for young people to actively control their online reputation.

The majority of adolescents in the United States have a substantial online presence, including personal blogs and profiles on social networking sites like MySpace and Facebook. What they may ignore, however, is the damage it could cause to their chances of getting into their preferred college. Although they may have top grades and S.A.T. scores, photos taken at local bars and backyard barbeques may in fact hinder their chances of getting into the college of their choice this fall.

According to internal data from yasni, the top five U.S. universities using yasni.com are:
1.) Harvard University
2.) Stanford University
3.) New York University (NYU)
4.) Yale University
5.) University of California, Los Angeles (UCLA)

According to the 1&1 Online Identity Survey, 77 percent of Americans admitted to having concern about how they appear online via their online content, such as Facebook and MySpace profiles. More than 30 percent of the survey respondents said they have been embarrassed by what others have published online, and 27 percent regretting posting material about themselves online. Additionally, almost 1 in 5 (18 percent) of Americans believe their online image gives an inaccurate portrayal of themselves.

To help improve one’s online reputation, yasni.com, a free and easy-to-use people search engine, can be a valuable resource. yasni.com makes it possible for anyone to easily search for detailed information about more than one billion people on the Web, and immediately discover what information is publicly available. Yasni.com tracks more sources than any other people search engine, returning findings that include Web links, images, social networking profiles, blog listings, online shopping wish lists and more. With yasni.com, college hopefuls can take control of their online footprint and present the best image possible.

“The need for young people to stay abreast of their online reputation has never been more important. College recruiters are turning to resources such as yasni.com to investigate applicants and in turn, students can also use yasni.com to ensure all their public, online information is exactly what they are comfortable with presenting to college recruiters,” said Steffen Ruehl, CEO and Co-Founder of yasni.com.

About yasni:
yasni is the world’s leading people search engine with nearly 26 million page views per month and approximately 10 million monthly visitors in five countries. People search -- which accounts for nearly one-third of all search queries on the Internet -- is one of the largest online markets as more and more people turn to the Web to find information about old friends, co-workers, business partners, job applicants, neighbors, prospective mates and much more. In just a few seconds, yasni provides a comprehensive overview of people and their associated networks, including contacts, pictures and other publicly available information. yasni is also the ultimate resource to control one’s online reputation and manage what information is available about them on the Web.

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Contact
Abelson Group
John Angelo
623-792-8239
www.yasni.com
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