Strategic Media Partnership Continues as Radio Lounge Helps Hospitality USA Launch Its Newest Baker St. Pub Location with a Fun New Radio Advertising Campaign
Direct response radio advertising agency, Radio Lounge, once again partners with Houston based Hospitality USA. The strategic media goal of the radio advertising campaign is to help launch the newest extension of the Baker St. Pub and Grill brand in Boulder, CO., generating awareness and matching the cool Boulder vibe.
When Hospitality USA was ready to expand Baker St. Pub and Grill with a new location in the Boulder, Colorado market, radio advertising was the media of choice to generate buzz and promote the new grand opening. With radio advertising costs at a recent low, now was a great time to take advantages of advertising on the radio. And what goes better with low radio advertising rates? A cold pint of ale? Maybe that too…but fun creative radio ads that drive traffic. As a strategic media partner with Hospitality USA over the past several years, Radio Lounge was the choice for, creative radio ad development, and production services.
Headquartered in Houston, with Sherlock’s’ Pub and Baker St. Pub locations in Houston, Dallas/Ft. Worth, Austin, San Antonio, Oklahoma City, and Denver, Hospitality USA was poised to create the same kind of excitement in Boulder.
“The Boulder vibe is incredible; the spots reflect an energized messaged packaged in a cool, contemporary sell that dovetails well into the Boulder culture” says Radio Lounge President and Partner Ray Schilens.
The message in the radio commercials was simple. “Baker St. Pub and Grill is a no frills fun, relaxing place for food, drink, and friends hanging out. They don’t charge a cover…they feature live music…it’s just a fun place to be. And we wanted to make the radio advertising campaign reflect that. ”, comments Radio Lounge Creative Director and Partner M. Bruce Abbott, “we have had a great relationship with Hospitality USA and a ton of fun creating radio ads for both Sherlock’s and Baker St. I think that kind of creative fun comes through in the production”.
So if you’re in the Boulder area, stop by the new Baker St. Pub and Grill on 28th in Boulder Plaza…and enjoy.
Radio Lounge provides full service radio advertising campaigns, including strategic design, creative development, media planning, media buying, testing, tracking and measurement. For more information visit their website or call 1-866-4-AUDIO-9 for a free consultation.
M. Bruce Abbott