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Centale, Inc.

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Centale, Inc.

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Thane International, Inc. Partners with Centale, Inc.

La Quinta, CA, February 15, 2005 --( Thane International, Inc., one of the leading direct response and retail marketers in the world, announced today that it has worked out an agreement with Centale, Inc., to implement Centale’s web-based communications platform, Catalyst EV™, enhancing Thane’s outreach to customers of, while establishing a revolutionary new online platform for broadcasting its infomercials and other forms of direct response television marketing messages.

Patrick T. Parker, Chairman and CEO of Centale, Inc. says, “The Catalyst EV will allow Thane to generate substantial new sales and marketing opportunities while further enhancing its ongoing direct response campaigns through an improved CRM mechanism that expands Thane’s customer base.”

“We at Centale were very interested in working with Thane after previewing the quality of its direct response business and its ability to impact consumers globally,” stated Sterling Shepperd, Vice President of Centale.

"We are excited to work with Centale and use Catalyst EV to enhance communications and increase our revenue potential," says Denise DuBarry Hay, President of Thane International. "We are pleased that our reputation has enabled us to be the first Direct Response Marketer to access this marketing and communications tool designed for Fortune 500 companies. We expect to implement Catalyst EV by the end of the first quarter this year and to capitalize on the expanding fan base for our existing and new television and online customers.”

About Thane International, Inc.

Thane is a global leader in the multi-channel direct marketing of consumer products in the fitness, health and beauty, and house wares product categories. Thane's distribution channels in the United States, and through its 186 international distributors and strategic partners, in 80 countries around the world, include direct response TV, home shopping channels, catalogs, retail, telemarketing, print advertising, credit card inserts and the Internet. Thane develops and acquires products, arranges low-cost manufacturing, and then markets and distributes its products through its various distribution channels. Thane believes its management of each facet of this process enables it to maximize the return on investment on its products and create profitable products for target markets. The company's website is

About Centale, Inc.

Centale has over 25 years of combined Direct Response, Sales and Marketing and technology development experience, and is supported by a software development team of more than 100 programmers. Centale’s primary service is its communication platform, Catalyst EV™, that is built on the premise that the ability to communicate is paramount, whether a company is looking to influence decisions, market products or "pitch" a new investor. Centale's communication platform makes it easy and efficient (
Safe Harbor Statement
All statements other than statements of historical fact included in this press release are forward-looking statements within the meaning of the private securities Litigation Reform Act of 1995. The forward-looking statements, including statements about the company's future expectations, including future revenues and earnings, and all other forward-looking statements (i.e., future operational results and sales) are subject to assumptions and beliefs based on current information known to the company and factors that are subject to uncertainties, risk and other influences, which are outside the company's control, and may yield results differing materially from those anticipated.

Janet Newcomb,
Public Relations


SOURCE: Thane International, Inc.

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