Houston, TX, March 07, 2009 --(PR.com
)-- Aniden Interactive won in three categories: Interactive Media and Sales Promotion – for the work performed for their client HP and Advertising Industry Self-Promotion – for its demo reel showcasing a wide range of clients across multiple media platforms.
A Gold ADDY went to Aniden’s work for HP’s Engine Room for MTV. The project involved developing a platform for viewers to create notebook designs for the annual Designer Series competition. The ADDY was awarded for the work showcasing the HP notebook with the winning design. The interactive experience allowed the viewer to explore the design process that went into the creative, as well as the opportunity to meet the Artist.
One Gold ADDY, two Silver ADDYs, and two Citations of Excellence were also awarded for Aniden’s work on HP’s HDX product launch demo. The 60 second spot took the viewer on a high-impact rollercoaster ride that created enormous buzz and excitement for the new HDX product offering.
A Gold ADDY was also presented to Aniden Interactive for their self-promotion Demo Reel showcasing a diverse portfolio of client work. This fast and high-impact video had the award ceremony crowd excited and cheering.
“We continually raise the bar internally for our creatives and it is a great honor to be recognized by the advertising industry for our work” says Bret Stout, Creative Director for Aniden Interactive. "Our goal is always to bring creative and strategic thinking to every project we execute. We do this by leveraging and integrating platforms and technologies across all media to elevate brand perception that will result in a positive user experience – and being recognized by our peers for doing what we love is always an added bonus.”
Aniden Interactive is a digital design agency with broad expertise in visual imagery across all media. Aniden helps clients during their product development stage all the way to their product launch – whether it is developing user interfaces for hand held devices and touch technology, 3D rendering and photoreal, print and packaging, video production, technical illustration and product documentation, to fully interactive next-generation exploratory product experiences. Aniden has one simple goal: to transform ideas into digital reality.