Experts Connection Shows Executives How to Harness LinkedIn and Facebook for Professional Networking

Author and Career Expert Jason Alba to Share Strategies for Increasing Online Brand Exposure and Visibility with Recruiters and Hiring Managers.

Novato, CA, March 07, 2009 --( LinkedIn and Facebook have become the online hang-outs where corporate decision-makers go looking for experts, including experienced talent to hire. In the next session of Experts Connection (, “LinkedIn and Facebook Essentials for Executives: Using Both Platforms as Professional Networking Tools,” Jason Alba, well-known career author and founder of, will explain how to make the most of LinkedIn and Facebook for professional networking and show executives how they can be found by hiring managers. The teleseminar is scheduled for March 25, from 4:00 – 5:30 p.m. ET (1:00 – 2:30 p.m. PT), and is sponsored by NETSHARE® (

Recruiters and hiring managers agree that LinkedIn has become the online portfolio for many professionals. Currently more than 30 million LinkedIn users are looking for partners, business contacts, and customers. Similarly, Facebook has evolved into an online branding resource, and the place to look for talent. Jason Alba will explain to executives how to effectively build and nurture their network of professional contacts and promote their personal brand, including:

How to create a LinkedIn profile that increases your odds of being found;
How best to connect with your LinkedIn network and maintain relationships;
How to use the LinkedIn search features for executive job search;
How to use LinkedIn “Answers” as a strategy to enhance your personal brand;
How to use new LinkedIn features to communicate with your network of contacts:
The best way to get the “right” recommendations on your LinkedIn profile;
How to create a compelling Facebook profile;
How to find professionals in your field on Facebook; and
Connection strategies for both LinkedIn and Facebook.

“Understanding how to harness social networking tools like LinkedIn and Facebook demonstrates the kind of new media savvy that discriminating companies are seeking in executive candidates,” said Katherine Simmons, CEO of NETSHARE and host of the Experts Connection teleseminars. “This teleseminar is a must for anyone who understands that their professional future lies in building their online brand. Jason will demystify social networking for executives and offer insights and tactics that have proven successful for thousands of professionals.”

To help you be found on LinkedIn, Peter Newfield, a trusted NETSHARE resource for resume writing, can create your LinkedIn Profile to help you be seen by hiring decision-makers. For more information and a quote, please e-mail

The Experts Connection teleseminar series gives executives access to leading career experts. The cost of the seminar is $50, $40 for NETSHARE members, and access is provided via web and telephone. For more information, visit the Experts Connection online at

About Jason Alba
Jason Alba is the founder and CEO of and author of “I’m on LinkedIn – Now What???” and “I’m on Facebook – Now What???” After being downsized in 2006, Jason experienced the difficulties of conducting a job search first hand. Drawing on his extensive experience in computer software and IT, Jason analyzed the job search process and developed Widely acknowledged as a leading career management evangelist, Jason continues to spread the word to job seekers through his blog.

NETSHARE ( is a confidential, membership based organization dedicated to providing executives across all disciplines and industries with quality $100K plus job lists. NETSHARE also offers networking opportunities and a community of peers for the exchange of strategic information related to job search, professional development and best practices. NETSHARE has been recognized by Fortune and Forbes magazines as the best online destination for executive positions.


Annette DiSano
(415) 883-1700

Tom Woolf
Woolf Media & Marketing
(415) 259-5638
Tom Woolf
415 259 5638