A Custom IDX Solution Gives Gail Pruette’s Real Estate Website an Advantage Over Her Competition

Eugene, OR, March 08, 2009 --(PR.com)-- The IDX, Inc. team is pleased to announce the addition of Gail Pruette with Coldwell Banker Residential Real Estate, to the rapidly expanding amount of real estate professionals enhancing their websites with the help of IDX Broker software, in efforts to make the property search experience easier for their clients. The innovative Internet Data Exchange (IDX) technology allows Pruette’s clients to browse thousands of property listings and details, provided by its integration with the Mid Florida Regional MLS (MFRMLS). IDX Broker software extracts raw listing data from the MFRMLS, and formats it to be a seamlessly integrated part of Pruette’s website, making the real estate search much more simplistic and efficient.

This customizable IDX solution provides Pruette’s clients with the capabilities of creating a truly personalized real estate search. Through five unique search categories, basic, advanced, map, address and listing ID, potential home buyers are given numerous resources, aiding them in narrowing their searches, in efforts to find their ideal home. The most comprehensive of all the search categories is the advanced option, where clients can search the finest of details, weeding out listings that do not fit their wants and needs. The advanced search allows clients to browse view, driveway, garage size, heating/ cooling, pool, roof type, exterior, flooring, and many other small details that consumers want to know before buying a home. Clients can then save their specified search preferences and receive automatic email updates, notifying them when a property matching their specifications becomes available on the MFRMLS.

Via an administrative login dashboard, Pruette has all the resources she needs to manage her online real estate business, as well as create a unique branding throughout her entire website. With the ability to create custom XML codes, as well as dynamic title tags, Pruette can increase the visibility of her listings and their chances of getting picked up by a major search engine. Pruette also has access to detailed traffic reports, indicating which pages on her site are being viewed most frequently. Most importantly, she has the ability to view her clients information and their saved search criteria, giving her the opportunity to get to know her clients wants and needs, creating a more personalized online real estate search experience.

About Gail Pruette
Gail Pruette and her husband Bob state, “We are The Pruette Team, Realtors for Coldwell Banker Residential Real Estate, Inc. on Siesta Key, Sarasota, FL. Our home is on Siesta Key, and we have owned here since 2000. We are originally from the Memphis, TN area, Germantown, TN, and have four children (3 daughters and a son) that are scattered from Kentucky to Mississippi to California. Our previous sales background was in the environmental area, selling water treatment equipment to cities, contractors, etc. in the Arkansas, Tennessee, and Mississippi area.”

About IDX, Inc.
Based in Eugene, Oregon, IDX Inc. is nationally known as a leading provider of real estate search applications. IDX, Inc. manages over $1 trillion worth of active listings data from over 250 Multiple Listings Services (MLS). IDX Broker is IDX, Inc.’s principle real estate software utility. The easy to manage and customizable software helps real estate professionals display home listing data from their multiple listing service (MLS) on their individual and/or office websites. For more information on the services provided by IDX, Inc. please visit www.idxbroker.com.

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