Motorcycle Ride and Charity Fundraiser to Remember Lt. Col. Brett (Boo Boo) Bekken

Dallas, TX, July 13, 2006 --( On Saturday, July 29, 2006, the second annual BooBash Ride & Remembrance Charity Fundraiser will take place. Proceeds from this event will benefit the Brett Bekken Memorial Fund within the Dallas Margarita Society/Dallas Children's Charities. This event produced by the BooBash Ride Group, a Texas Unincorporated Non-Profit Association organized in 2005.

"Lt. Col. Brett ("Boo Boo") Bekken was an American Airlines first officer and a Marine Reserve fighter pilot. Lt. Col. Bekken was killed when his jet crashed in the California desert on April 21, 2004 during a training mission. His friends continue to celebrate his life and legacy of friendship and community service through the annual BooBash Ride & Remembrance Charity Fundraiser," commented Michael Vernone, President of BooBash Ride Group and a Director of the Dallas Margarita Society.

The motorcycle Fun Ride will begin at The Hole In The Wall (11654 Harry Hines Blvd. at Forest Lane/635, Dallas), which will be open for breakfast with food and drink specials beginning at 9:30 AM. First bike out at 10 AM, and last bike out at 1:30 PM. Intermediate stops include Reno's Chop Shop Saloon (210 N. Crowdus, Deep Ellum) and 4050 Chophouse (4050 Beltline Road, Addison) with other stops TBA. Riders can go to the intermediate stops in any order; all intermediate Dallas stops will be open from 10:30 AM - 3:30 PM. All riders must end up at The Hole In The Wall, with last bike in at 4:30 PM. Fun Ride prizes will be awarded after the first band's set, about 6-6:30 PM. Entry fee for the Fun Ride is $25, and if you have a passenger you can get a second entry for $15. The Fun Ride entry fee includes admission to BooBash at The Hole In The Wall immediately following the Ride.

Following the ride, BooBash will continue with a full line up of music The Hole In The Wall. Christian Brooks will open and play from 4-6 PM; Mouse Mays will take over at 6:30 PM and play until 8:30 PM. Maylee Thomas comes on stage to play from 9 PM - 1 AM. In addition to musical entertainment, BooBash will feature a live auction, a raffle and sales of commemorative t-shirts. Entry fee for BooBash is $10; Entry fee for the BooBash is included in the Fun Ride entry fee.

BooBash Ride & Remembrance charity sponsors include: The Hole In The Wall, Reno's Chop Shop Saloon, 4050 Chophouse, Cartel Customs and Anderson-Drake Partners, Inc.

For more information contact Michael Vernone ( or log onto


The Dallas Margarita Society, Inc., (d.b.a. Dallas Children's Charities) was formed in 1977 when a small group of business acquaintances decided to host a holiday party for associates and friends, and asked their guests to bring Christmas gifts for less fortunate children. The Society is a non-profit charitable organization whose goals are twofold. The first is to provide disadvantaged Dallas/Fort Worth Metroplex children with gifts at Christmas time and the second is to help those community organizations that work directly with underprivileged children throughout the year. Their Charity Ball has grown over the years and is now believed to be the largest annual invitation only charity black tie gala in the world, with over 10,000 guests, providing gifts for more than 6,800 disadvantaged children each year.

The Dallas Margarita Society achieves its goals by hosting fundraising happy hours throughout the year, an annual golf tournament in early summer and the Charity Ball early in the holiday season. At the Ball, guests are encouraged to bring toys or sponsor gifts with cash. Additionally, sponsors are solicited and through their generosity the Society provides operating support and scholarships to numerous community organizations. In 2005, The Dallas Margarita Society/Dallas Children's Charities collected over $405,000 in toys and cash in conjunction with over $175,000 in corporate and individual sponsorship donations. All fund-raising activities and events are donated to local DFW children's charities.

Over the past 30 years, the community impact generated by the activities and fund raising events of the DMS/DCC continues to prove every year that harnessing the charitable spirit of a few friends can be directed to reach out and truly "lift up" thousands of kids in need.

Contact: Jo Trizila, Dallas Margarita Society, Publicist
Non-Published Cell: 214-232-0078,
Dallas Margarita Society
Jo Trizila
contact Michael Vernone (