PureOFlow Delivers Aquatech Dealers and Distributors the Solution to Water Softener Ban

Product chosen by Discovery Channel’s Planet Green series as an economical and environmentally-friendly water purification system.

Chicago, IL, March 13, 2009 --(PR.com)-- Today, PureOFlow, a company specializing in commercial and residential water purification systems, is pleased to announce the debut of PureOFlow technology and systems at the WQA Aquatech show. Premiering to an audience of trade professionals in the water systems industry, PureOFlow offers an economical solution that is sure to resonate as a ‘greener’ method that will outlast legislation banning the current generation of water softener systems.

“Top considerations on consumers’ minds right now are the economy and being green,” said Tom Cartwright, CEO of PureOFlow. “Our technological advanced point-of-entry water purification system provides the best solutions to both of these concerns, offering industry professionals business opportunities not seen in 50 years.”

The solution to the softener ban
Opposition to water softeners based on concern about brine discharge is not new, but increased resistance has brought this issue to the forefront. At the PureOFlow booth at Aquatech, attendees will learn about one of the most innovative systems that not only address potential water softener bans, but also were chosen by the Discovery Channel’s Planet Green series as the most environmentally-friendly solution on the market.

“Without question, the global economy is having, and will continue to have a detrimental impact on the residential water treatment industry, and those water companies selling the same products through the same programs will likely not survive,” said Mike Paice, president of PureOFlow. “Whole-house reverse osmosis from PureOFlow provides the solution to succeed in this current political and economic environment because it is the most cost-effective, eco-friendly system out there.”

A new way to meet higher market expectations
PureOFlow is an affordable, high-capacity reverse osmosis water purification system that delivers ‘bottle-quality’ water to every location in a home or building. The new technology delivers both purification and soft, desalinized water in one unit, with the ability to replace most point-of-use filters and purifiers with a single system.

• The PureOFlow system reduces up to 98% of substances such as arsenic, lead and radium. The system offers a high-capacity technology delivering as much as 5,600 gals./day at delivery rates up to 22 GPM.

• For business, PureOFlow reduces labor costs by lowering or eliminating de-scaling services for volume water appliances such as tank-less water heaters, ice machines, steamers and beverage dispensers. Eliminating mineral scale build-up also increases water heater efficiency by up to three times.

• A green solution with a 1:1 purified-to-wastewater ratio that softens water without the use of salts; wastewater can be rerouted within a system (p-drains, lawns, toilets etc.) for a zero-wastewater solution. PureOFlow eliminates the need for buildings, businesses or residences to rely on the high carbon-footprint of bottled water.

• In working and living spaces, PureOFlow keeps fine fixtures looking great, eliminating hard-water mineral rings in tubs and toilets.

“The opportunity to water professionals is amazing,” said Tom Cartwright, CEO of PureOFlow. “Rather than just offering salt-using systems with a separate under-sink RO, the time is ripe to present a consumer solution that is not readily available from every water dealer and retail outlet in the country. With issues like water salinity and scarcity becoming more important, PureOFlow is well-positioned to help dealers thrive in the current regulatory and economic climate.”

Join The Pure Water Revolution

About PureOFlow
PureOFlow is the nation’s leading innovator in water purification products. Since 2007, PureOFlow has offered the most economical and environmentally friendly POE (point-of-entry) water purification systems for the residential and commercial markets. In today’s economy, cost of ownership and environmental impact are arguably the most important issues to consumers and business owners alike. The PureOFlow line of products represents the best solution to address today’s economic and environmental concerns related to greener, cleaner water solutions, as well as offering a valuable solution to water softener bans across the nation. PureOFlow systems satisfy all of these concerns by generating ROI and contributing positively to the environment. It is truly the perfect time for this product. More than 1,000 businesses have trusted PureOFlow technology to provide purified water efficiently and cost-effectively to their customers. For more information visit www.pureoflow.com, or call (763) 497-8500.

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PureOFlow
Adam Ganz
(206) 628-7700
www.pureoflow.com
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