Adventures in Advertising to Become TouchStone Promotions

Steamboat Springs Colorado-based company announces name change and new websites.

Steamboat Springs, CO, March 14, 2009 --( Adventures in Advertising/Promotional Programs, Inc., will become TouchStone Promotions, Inc. effective March 15, 2009. The promotional marketing and merchandise company will remain independently owned, operated, and headquartered in Steamboat Springs, CO. In conjunction with the business name change, a new website and online store will launch, and a new company logo will be unveiled.

“The new name of our company best reflects the nature of our promotional marketing and merchandise business,” said Delisa Laterzo, TouchStone owner and president. “Our focus remains on working one-on-one with clients to provide distinctive and unique merchandise as strategic communication vehicles. Our dedicated hands-on approach ensures creative, targeted marketing solutions for our clients.”

The new website,, features TouchStone’s online store, portfolio of client work, available services, idea concepts and recent news. The online store,, will be updated weekly highlighting the latest, most popular products, complete with a selection of eco-friendly items.

Laterzo and her staff have been serving clients worldwide since 2000 designing and implementing custom, high-impact promotional programs built around top quality branded merchandise. In addition to brand name products, TouchStone Promotions offers innovative ideas, creative design services. Programs incorporate a wide variety and scope of products from pens and mugs to high-end luxury brands.

“The TouchStone Promotions team prides itself on designing custom proposals to meet any business’ objectives, audience, budget and time frame,” said Laterzo. “We will remain part of the nation-wide Adventures in Advertising network, allowing access to buying power with manufacturers all over the world, maximizing value for our client base.”

TouchStone Promotions works closely with several local companies including: Alpine Bank, Alpine Mountain Ranch, Alpine Taxi, Big Agnes, Black Tie Ski Rentals, Bridgestone Winter Driving School, City of Steamboat Springs, Dig This, Fox Construction, Marabou, Moots Cycles, Mountain Resorts, Mountain West Insurance, One Steamboat Place, Perry-Mansfield, ResortQuest, Rocky Mountain Youth Corps, Smartwool, Steamboat Grand, Steamboat Resorts, Steamboat Ski & Resort Corp., Steamboat Chamber & Resort Association, Steamboat Springs School District, Strings in the Mountains, St. Cloud Mountain Club, TwentyMile Coal, Wildhorse Meadows, Visiting Nurse Association, and the Yampa Valley Medical Center.

TouchStone’s portfolio also includes work for: Affinion Group, American Airlines, American Express, Continental Airlines, Copper Mountain, Costco, Delta Air Lines, Harvard Business School, John Hancock, Sandestin Golf & Beach Resort, Starwood Hotels, Sentient Jet, Stratton Mountain Resort, Timber Resorts, Vail Plaza Hotel & Club, Wells Fargo, Westin Monache Resort, Westin Verasa Napa, and Winter Park Resort.

TouchStone Promotions’ main office remains at 1475 Pine Grove Road, Suite 204, Steamboat Springs, CO 80487. Field offices are located in Minneapolis, MN and Vail, CO.

For additional information on the power of promotional merchandise, contact Delisa Laterzo, owner and president at:, call 970.871.6155. ext 11/888.399.3392 or visit:

About TouchStone Promotions, Inc.:
TouchStone Promotions is a promotional marketing company, headquartered in Steamboat Springs, CO with field offices in Minneapolis, MN and Vail CO, specializing in the use of promotional and premium merchandise as communication vehicles for a variety of business needs, including special event, sports and sponsorship marketing; product and service launches; brand identity; business/client gifts; tradeshow marketing; employee and distributor rewards and recognition; premiums and incentives; direct marketing; safety awareness, and online stores.

TouchStone Promotions
Cathy Wiedemer
Delisa Laterzo