Andrex® Launches New Moist Wipes for Kids

London, United Kingdom, March 15, 2009 --( Andrex®, the nation’s favorite toilet tissue, has launched Andrex® Kids – a new range of moist wipes specifically designed for use when toilet training three to six year olds. The new product has also just been awarded the 2009 Product of the Year in the kids hygiene category.

The wipes are lightly moistened, dermatologically tested and have been created in response to growing concern amongst mums that their children aren’t as clean and fresh as they could be after using the toilet.

Available throughout stores across the UK, the tubs feature a lively jungle themed adventure that will appeal to both mums and kids alike. Fun images of the Puppy are also embossed onto the sheets, each of which has a light, fresh watermelon scent.

The new wipes are ideal for mothers trying to toilet train their children and can be used to educate kids in the importance of using both a dry and moist toilet tissue together to feel fresher and cleaner as part of their daily routine. The wipes also are completely flushable breaking up like normal dry toilet tissue.

Says Chris Carter, Andrex® Kids Brand Manager, “Toilet training is a big step in a child’s development and Andrex Kids can help parents educate their children in hygiene whilst giving them a feeling of independence. Kids want something that makes them feel part of the ‘grown up’ world and the wipes also ensure parents peace of mind that their child is both clean and fresh after using the toilet.”


About Kimberly-Clark
Kimberly-Clark and its well-known global brands are an indispensable part of life for people in more than 150 countries. Every day, 1.3 billion people - nearly a quarter of the world's population - trust K-C's brands and the solutions they provide to enhance their health, hygiene and well being. With brands such as Kleenex®, Andrex®, Scottex®, Huggies®, Pull-Ups®, Kotex® and Depend®. Kimberly-Clark holds the No. 1 or No. 2 share position in more than 80 countries. To keep up with the latest K-C news and to learn more about the company's 137-year history of innovation, please visit

About Andrex®
· 1 in 10 households own an Andrex® cuddly toy
· Since the first puppy advert in 1972, there have been over 120 ads starring the Andrex® Puppy
· 24 rolls of Andrex® are being sold every second, making Andrex a £335 million brand
· Andrex® ranks 8th in the Top 100 UK Grocery Brands, making it the number one non-food brand in the UK
· Andrex® has a 33.3% value share of the total market by value (source: A C Nielsen, February 2008)
· Andrex® is the nation’s favourite brand of toilet tissue – a position it has held for over 40 years
· For further information, please go to
· ® Registered trademark of Kimberly-Clark Worldwide, Inc. or its affiliates
Gemma Young
0203 128 8123