Innovative IDX Software Creates a Unique Search Functionality for Realtor Jerry Pilgrim’s Website

Easy-to-use IDX tools save real estate professionals and their clients time, with a quick and easy way to search for real estate online.

Eugene, OR, March 18, 2009 --( A custom IDX solution has recently been added to real estate professional, Jerry Pilgrim of Professional Realty Associates website, to help simplify the online real estate search for his clients. Potential home buyers in York, Pennsylvania and its surrounding areas can now browse thousands of property listings, provided by the York and Adams Counties MLS (RAYAC), all without ever having to leave Pilgrim’s site. The innovative Internet Data Exchange (IDX) technology extracts raw listing data from the RAYAC, and formats it, making it possible for clients to view the listing details as a seamlessly integrated part of Pilgrim’s website.

Access to an administrative login dashboard makes it possible for Pilgrim to control the complete look and personalization of his website. He can edit his custom CSS and global wrappers, giving him the resources to create a unique branding through each page, and he also has the ability to decide which search categories will be of access to his clients. Categories such as flooring, roof type, view, driveway, pool, heating/ cooling, exterior, and region are just a few of the search functionalities available for Pilgrim to display on his real estate site, courtesy of the highly customizable IDX Broker software.

IDX Broker gives Pilgrim and endless amount of tools to help him manage his business more efficiently. With the ability to create custom XML codes and dynamic title tags, he can increase his listing visibility, as well as their chances of getting picked up by major real estate search engines. Pilgrim can view traffic reports, detailing which pages and listings on his site are being viewed most frequently. And he also has access to resourceful information from the RAYAC, alerting him the moment properties are added or removed from MLS, and if their prices increase or decrease. All of these functionalities aide in Pilgrim producing more revenue, and having an advantage over his competitors.

About Jerry Pilgrim
“As a Licensed PA Broker/Owner and York County Native, Jerry progressively covers all of York County. He’s been serving customers since 1984. Jerry was ranked in the top 1% of all Realtors nationwide. As Team Leader/Listing Specialist Jerry directly addresses your real estate needs with enthusiasm and professionalism. As Team Leader he assists with listings, marketing, and advertising. As Listing Specialist he applies aggressive marketing and sales skills to get your property "SOLD" for the best price in the shortest period of time.”

About IDX, Inc.
Based in Eugene, Oregon, IDX Inc. is nationally known as a leading provider of real estate search applications. IDX, Inc. manages over $1 trillion worth of active listings data from over 250 Multiple Listings Services (MLS). IDX Broker is IDX, Inc.’s principle real estate software utility. The easy to manage and customizable software helps real estate professionals display home listing data from their multiple listing service (MLS) on their individual and/or office websites. For more information on the services provided by IDX, Inc. please visit

IDX, Inc.
Cara Anderson
PO Box 71866
Eugene, OR 97401