Nation's Urology Leader Chooses Pittsburgh Design Firm

Pittsburgh, PA, July 16, 2006 --( When the nation's leading minimally invasive urological services & medical devices provider opened a leading edge pathology laboratory, they placed their trust in JDAnthony, a progressive Pittsburgh design studio, to develop the new venture's name, brand and identity.

"They wanted to identify themselves as an innovative, multifaceted lab for Pathologists nationwide – not simply for Urology" says Rick Cancelliere, Principal & Creative Director of JDAnthony. Cancelliere, recent recipient of Pennsylvania's Small Business Administration’s Young Entrepreneur of the Year Award, helped the $400 million healthcare provider update their lab’s image, quickly and efficiently, on a national level.

ClariPath Laboratories, named by JDAnthony, now has a newly constructed name, brand design, web presence (, and even an innovative medical form design – designed here in Pittsburgh, rolled out nationwide. ClariPath customers can now access:
• Rapid results reporting, the day after sample receipt
• Digital lab results available on the web
• Bar-coded, one-label biopsy kit (ClariKit) to help eliminate error
• Consultation with renowned field experts

The branding was completed using JDAnthony's RAPIDIDENTITY service. Cancelliere, along with JDAnthony, have developed this service to provide rapid prototyping to clients that "need it yesterday." Cancelliere says they often find themselves saying that they "can't have it yesterday, but how's tomorrow?"

ClariPath Laboratories, headquartered in Augusta, Georgia, at the Medical College of Georgia, provides cutting edge anatomic pathology services in a new and state-of-the-art facility. It offers a broad spectrum of services aiding doctors from a variety of disciplines in the delicate task of detection, diagnosis, evaluation, and treatment of cancer and other conditions.


JDAnthony, one of Pittsburgh's best kept secrets, is a downtown Pittsburgh creative studio providing marketing services with a focus on web and brand intelligence. They help clients employ intelligent design as a competitive advantage to build stronger brands for stronger business.

Intelligent design. Intelligent results.

JDAnthony Design
Joseph DiFalco
Director of Business Development
945 Liberty Avenue
6th Floor, Bruno Bldg.
Pittsburgh, Pa 15222
(800) 983-6792

Joseph DiFalco
800 983 6792