DoorFly Expands Real Estate Services Nationally

Web site offers an easy-to-use method to find a real estate agent, earn a home buyer rebate, and negotiate commission fees.

Indianapolis, IN, March 21, 2009 --( Performance First Incorporated has announced the national launch of DoorFly (, an easy-to-use web site designed to connect home buyers and sellers with qualified and motivated real estate agents. The agents reward home buyers with an incentive rebate at the home closing.

DoorFly offers a bidding system where home buyers anonymously submit their needs to a pool of real estate agents. Based on those needs, agents “sell” themselves by showcasing their expertise and experience, as well as offering an incentive rebate from their earned commission at closing. Buyers are able to compare various agents’ offerings and select the real estate agent they think best fits their needs.

“DoorFly showed success in Indiana last fall and is now available across the U.S.,” said DoorFly Co-Founder Tatum Hindman. “The system was designed to help all parties involved, so we are anxious to expand our services to new areas. We hope DoorFly will revitalize the housing market during these tough economic times.”

Not only does DoorFly strive to help home buyers and sellers earn money back in a real estate transaction but the system also aims to reduce the marketing costs and efforts for real estate agents by bringing local, active clients to them in an easy and automated way. Real estate agents can make offers to new clients from their computer as much as needed in any given month.

“Real estate agents spend a lot of time and money marketing their services to find new clients,” said Jon Coulter, DoorFly Co-Founder. “With, agents can compliment and potentially reduce these efforts in order to gain new business.”

To learn more about DoorFly and to start a buyer or seller account, visit


DoorFly is a product of Performance First Incorporated, an online real estate company dedicated to connecting home buyers and sellers with real estate agents. DoorFly aims to help home buyers earn money back when buying a home, allows home sellers to negotiate real estate agent fees, and reduces marketing efforts for real estate agents. For company information or to start an account today, visit For media inquiries, contact Lorraine Ball at Roundpeg at 317-569-1396.
Lorraine Ball