IDX Broker Software is Used to Customize the Real Estate Search Function of Charles Masinter’s Website

Realtors and their clients save time and hassle with the incorporation of a custom IDX solution, making the online property search quick and easy.

Eugene, OR, March 22, 2009 --( IDX, Inc. is pleased to welcome Showcase Real Estate’s Charles Masinter, to the rapidly growing amount of real estate agents and brokers enhancing their websites and improving their client to realtor relationships with a custom IDX solution. Residing in San Antonio, Texas, Masinter is a member of the San Antonio MLS (SABOR), which allows his clients in San Antonio and its surrounding areas to browse thousands of the most current and up-to-date property listings on the web, and all without ever being redirected from his site. The innovative Internet Data Exchange (IDX) technology extracts raw data listing details and formats them so clients can view the information as an easily searchable and seamlessly integrated part of Masinter’s website.

IDX Broker software offers Masinter’s clients five distinct search functionalities, enabling them to create a truly customized search, based on what’s most important to them, in efforts to find their ideal property. Through the unique search categories, basic, advanced, map, address and listing ID, potential home buyers are given an abundant amount of resources to find a home that fits their wants and needs, in a simple and efficient manner. The advanced search, being the most comprehensive, allows clients to detail their search as much or as little as they desire, with the options to browse through floor covering, view, heating/ cooling, pool, neighborhood, school district, roof type, construction, driveway, exterior, and kitchen appliances. Clients then have the option to save their specified search criteria and receive automatic email alerts the moment a property matching their specifications becomes available, provided by the SABOR.

Creating an organized, custom and competitive website is accessible to Masinter via an administrative login dashboard. It is here that he can increase his listings visibility and their likelihood of being syndicated to major real estate search engines, by developing custom XML codes and dynamic title tags. Masinter has the capabilities to edit his custom CSS and global wrappers, creating a unique branding throughout each page of his site. He also has access to traffic reports, detailing which pages on his website are being viewed most frequently, as well as the ability to view information concerning when properties are added or removed from the SABOR, along with price increase and decreases. Each of these tools aide Masinter in managing his business more efficiently.

About Charles Masinter
Charles Masinter of Showcase Real Estate states, “Showcase Real Estate is an innovative Realty Firm that is combined with a Home Staging Service, Furniture Company, Virtual Tour Business and a full service Property Management Company. Together these companies provide more options and services for home Buyers and home Sellers. If you are selling your home often we utilize services from all 5 companies to; Furnish, Stage, Manage, Advertise and Sell your home. We are the only company in San Antonio and surrounding area that offer this combination of valuable services that maximize your ability to get your home sold faster.”

About IDX, Inc.
Based in Eugene, Oregon, IDX Inc. is nationally known as a leading provider of real estate search applications. IDX, Inc. manages over $1 trillion worth of active listings data from over 250 Multiple Listings Services (MLS). IDX Broker is IDX, Inc.’s principle real estate software utility. The easy to manage and customizable software helps real estate professionals display home listing data from their multiple listing service (MLS) on their individual and/or office websites. For more information on the services provided by IDX, Inc. please visit

IDX, Inc.
Cara Anderson
PO Box 71866
Eugene, OR 97401