Game On Expands Franchise Opportunities Through Area Development

The Virginia-based video game franchise is using the area development model to expand with the help of a leading franchise consultant firm.

Virginia Beach, VA, March 23, 2009 --( The video game franchise Game On is spreading their business through area development. The company is working with the franchise consultant firm Franchise This! to expand throughout the nation. Franchise This! specializes in helping businesses grow through franchising, while the other side of the company, My Franchise Path, helps entrepreneurs find the right franchise opportunities to invest in.

Businesses can expand exponentially with the area development model, whether they are a video game franchise or a men’s hair salon franchise, by granting the rights to develop a designated territory to another party known as area developers. The model is beneficial because franchisors such as Game On can maintain the rate of expansion as a specific DMA (Designated Market Area) is issued for each territory. Also, the area developers will assist the franchisor in selling additional franchises while sharing in a small percentage of fees and royalties with the franchisor as well. And many franchise companies have found this particular model of expansion to be very successful.

At Game On, they are hoping to be the latest franchise company to reap the rewards of the area development model. The company currently owns and operates two video game franchise locations near its corporate headquarters in Virginia Beach. Game On plans to continue its home state growth through franchise sales and is looking to expand across the United States through area development and franchise sales. Their interactive area known as the “Zone,” a new arcade where gamers can play the latest games on high definition 42-inch high-definition TVs for an hourly fee, has provided consistent returns while helping attract and retain new customers.

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About My Franchise Path:

My Franchise Path is in the business of matching people with the right franchise opportunities. They have consultants who have years of experience in the franchise industry as well as a large inventory of franchise companies with which to choose from. Their stated goal is to identify personalities, profiles and interests of candidates to help find the best possible franchise available. And the franchise consultant services they provide are also absolutely free.

Barry Asimos
Corporate Headquarters
596 Lynnhaven Parkway, Suite 210
Virginia Beach, VA 23452