Launch of New Public Relations Consultancy, Niche’ 360 Offers Bespoke PR Strategies for Luxury Brands

The region’s first luxury public relations consultancy to service ‘a total 360 to your luxury portfolio.’

Dubai, United Arab Emirates, March 27, 2009 --( Niche’360, the Dubai‐based public relations consultancy has announced the region’s first PR consultancy brand which focuses solely on consumer, lifestyle and luxury PR products and services at measurable fees.

In the midst of the global economic meltdown, businesses are realizing that proven tactics to gain an advantage in the consumer’s mindset are ineffective and everyday brings a challenge to maintain the profits and brand preference.
This is especially true for luxury brands as consumers try to limit themselves to need based buying.

Businesses now need to think smart as the immediate future will see a lot of fat trimming in markets and only those brands that are able to establish strong, personal relations with their consumers will be successful.

Niche’ 360 believes that the option of gaining a successful market share in a recession by effective spending is open to most and advertising alone won’t lead consumers to purchase decision. It would require careful development of relationships with the consumers through bespoke strategies and a plethora of offline and online PR tools.

“To create brand preferences, Niche’ 360 offers solutions to businesses that do not have the benefit of a dedicated, workforce," says Amal Masood, Account Director at Niche 360 "What motivated us to start the company was our collective experience in Dubai’s PR industry and our passion to help luxury brands become a lifestyle choice. Our services are tailored to help luxury brands be more productive and ultimately, grow a healthier bottom‐line."

Niche’ 360 offers a measured and cost effective PR plan with focus on utilizing a competitively sensible budget but using it more creatively in channels both real and virtual.

“We can provide a client the best of both worlds ‐ the personal touch and local market knowledge of a boutique agency along with the strategic know‐how of an international enterprise. With an expertise in both PR and journalism, our dynamic team uses its global market savvy and brand passion to deliver exclusive campaigns establishing our clients as trendsetters rather than merely followers,” says Amal Masood.

This strategic announcement emphasises Niche360’s dedication to consumer luxury sectors and its focus on supporting Dubai as a leading luxury shopping destination. It is also a commitment to support the United Arab Emirates during a world recession.

Amal Masood